Instagram launches stickers for stories, but advertisers are left out for now

Instagram stories has added some new flair to its product offering. Announced today, Instagram has added special functionality to its stories. While they do not have a direct impact on advertisers just yet, they may be able to enhance the character of stories provided by brands. The first feature, stickers, is a way to add context to stories. After the photo or video is taken, a stickers button will be added next to text and drawing tools to further enhance them. Various stickers have been added, such as weather, current time and location, and can be resized or moved across the canvas. The location will give viewers the ability to learn more.