The biggest misconception is, brands cannot be built on digital: Manish Vij

Digital marketing is a dynamic, ever-evolving business. With continuous shifts in the technology landscape and unprecedented rise of smartphone users in the country, consumers' content consumption patterns and buying behaviour have also changed. It's not just ads, any content for that matter only has a fraction of a second to capture the attention of the user before she moves on by scrolling past or closing it. It's only natural that if you are not keeping a close watch on your digital marketing strategies you are bound to go more wrong than right.