YouTube now wants to work with TV

Speaking at Brandcast, Fremantle Media Group’s CEO Cecile Frot-Coutaz joked that at one point the company, which is behind programmes such as Britain’s Got Talent (BGT), had thought about suing YouTube, seeing it as competition after BGT’s Susan Boyle found stardom through the channel.
However, rather than competing, Fremantle is now collaborating with YouTube, posting videos of its contestants and doing live broadcasts in order to boost interest in the TV show and, therefore, ratings. James Cordon has done similarly, uploading his ‘Carpool Karaoke’ segment to YouTube in order to widen his audience beyond the two million or so willing to stay up until past midnight to watch his programme, The Late Late Show, air.