Marketing Day: Shopping assistants, Trueview video ad updates & Instagram Stories

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land:  Compare 9 leading predictive marketing analytics vendors in this Marketing Land report Dec 8, 2016 by Digital Marketing Depot
Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics platforms, plus the latest trends, opportunities and challenges.