Facebook introduces Marketing 3.0 model

Zuckerberg revealed at a staff conference that 2016 will still be remembered for the year of video on mobile on its platform. The tech giant now boasts over eight billion videos views a day on its site, up from one billion in 2015, explained Facebook’s head of comms planning for Northern Europe, Ian Edwards, at today’s Internet Advertising Bureau’s digital upfront session.
Edwards revealed consumers video habits on Facebook are nearly on a par with traditional TV, according its measuring system that includes cross-referencing Nielsen and Barb’s metrics. Nearly 25% of 16- to 34-year-olds only watch video on Facebook, compared to 25.3% who only watch video on TV and 32.9% who watch both.