SMARTIES India 2016: Mindshare Retains ‘Agency of the Year’ Title

The Mobile Marketing Association Forum India 2016 concluded with the announcement of SMARTIES India 2016 awards winners at a gala ceremony in New Delhi. The awards were given across 13 categories from Brand Awareness to Cross Media Integration. These awards aim to honor innovation, creativity, and success in the field of mobile marketing. In addition to the category awards, the SMARTIES India 2016 also announced the ‘Best in the Show’, ‘Agency of the Year’, ‘Marketer of the Year’. Mindshare and HUL were the big winners for the night. Mindshare led the awards tally with 5 Golds winning the 'Agency of the Year’ while HUL was chosen as the 'Marketers of the Year'. MMS 2.0 also bagged the ‘Best in Show’ title at Smarties India 2016.