Oh No! Did Facebook Just Kill Unpaid Marketing Content?

On June 29, Facebook’s algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver.
Facebook (NASDAQ:FB) accounts for 41.4 percent of referral traffic to news sites, according to Parse.ly’s April 2016 Authority Report. But not all is lost. While brands may be in trouble, content published and shared by individuals could gain even greater traction. That’s good news for industry influencers and budding thought leaders.