Focus on Customer Experience and Measurability Continues to Drive Digital Marketing Spend.

Seventy-three percent of companies are planning to increase their spending specifically on digital marketing this year, more than three times the proportion of organisations increasing their traditional marketing budgets (21%). This is a key finding from the seventh annual Marketing Budgets Report published by Econsultancy in partnership with Oracle Marketing Cloud. Spending overall, however, appears to be less bullish than previous years. After increasing steadily since an all-time low in 2012, just over half (52%) of responding companies stated they would be increasing their overall marketing budgets, 11 percentage points down from last year’s high of 63%.