What Kind of Shopper are You?

December 17, 2015

Y&R's BAV Shopper analyzes how shoppers approach specific brands, offers a variety of actionable, data-based shopper insights to clients, and can help manufacturers and retail brands better understand their target shoppers, as well as how they stack up against competitors.  BAV Shopper is the latest research study from BAVLab, the creators of Y&R’s BrandAsset® Valuator – the world’s largest database and model on brands, and was fielded in conjunction with Labstore, Y&R’s shopper and retail marketing network. BAV Shopper adds a new lens to BAV’s existing data, quizzing shoppers on their attitudes and behaviors, and linking the responses to the primary study in the first BAV Shopper.

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Carousel30

Carousel30 is an award-winning agency specializing in creative, marketing, and digital work for national clients. Carousel30 is a place where creativity, energy, and ideas are cultivated and combined to create competitive advantages and brilliant solutions for our clients.

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Carousel30

Carousel30 is an award-winning agency specializing in creative, marketing, and digital work for national clients. Carousel30 is a place where creativity, energy, and ideas are cultivated and combined to create competitive advantages and brilliant solutions for our clients.

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