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The State of AI-Powered Email Marketing 2017

April 4, 2017

In its 40+ year tenure, email has seen and survived every technology upheaval of the computer age to emerge as one of the most effective marketing channels across nearly every industry. In 2017, email marketers have discovered new ways to supercharge email by taking advantage of another exciting technology: Artificial Intelligence (AI). AI-optimization may be a relatively new chapter in the long history of email marketing, but brands are already realized significant returns from it. Brands that have used AI-powered personalization across their emails have seen significant gains in some of their most essential (and stubborn) performance metrics.

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The State of AI-Powered Email Marketing 2017