NEXTPERIENCE

Bing | March 16, 2020

Bing is making an effort to keep people up-to-date on the spread of COVID-19 with an interactive tracking map. People can use the map to find out the amount of confirmed cases per country, including currently active cases, recovered cases, and fatal cases. Information on US cases is broken down state-by-state....

CONTENT MARKETING

CapabilitySource | June 03, 2021

A new partnership between CapabilitySource and Welcome has created new opportunities to provide marketers with world-class work management, native in-app content creation, SEO optimization, metadata tracking, content analytics, and marketing innovation capabilities. Now marketers can optimize marketing operations in a way not possible before. Previously known as NewsCred, Welcome recently rebranded to expand beyond a content marketing platform to satisfy the needs of a broader mar...

MARTECH, CHANNEL PARTNERSHIPS

Acceleration Partners | December 06, 2022

Acceleration Partners (AP), the leading global partnership marketing agency, today announced it is bolstering its influencer marketing offerings with the acquisition of Influencer Response, one of the industry's first direct response-focused influencer agencies, and Volt Agency, a boutique performance marketing firm specializing in the growth of direct-to-consumer (DTC) businesses. Influencer Response and Volt had previously merged in May of 2022. The deal makes Acceleration P...

Google | February 25, 2020

Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly named Medic update. Bill said that the scope is wider than just medical sites. The patent may show why some sites can’t rank. It’s important to note that Google does not often confirm whether an algorithm described in a patent is in use. This patent may or may not be used in Google’s algorithm....