The Road To Modern Marketing

November 22, 2017

“The Road to Modern Marketing,” infographic depicts the evolution of the marketer’s role from the 1950s to present day and includes tons of stats to boot.

Spotlight

Bright Pattern

At Bright Pattern, we're paving the way for the future of contact center technology. We offer an all-in-one solution that brings ease, efficiency, and personalization to customer service interactions. What sets us apart is our omnichannel capabilities. Our enterprise-grade contact center platform provides agents an omnichannel desktop to handle all interactions on every channel in one screen – “a single pane of glass”. With prior customer journey history readily available, agents can quickly switch between channels and communicate with customers in a natural way tailored to their needs. This reduces effort for both customers and agents, allowing for personalized conversations.

Other Infographics
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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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5 Ways to Build Strong Partner Relationships

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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Advantages of Conversational Marketing in B2B

Infographic | January 7, 2022

Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

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Spotlight

Bright Pattern

At Bright Pattern, we're paving the way for the future of contact center technology. We offer an all-in-one solution that brings ease, efficiency, and personalization to customer service interactions. What sets us apart is our omnichannel capabilities. Our enterprise-grade contact center platform provides agents an omnichannel desktop to handle all interactions on every channel in one screen – “a single pane of glass”. With prior customer journey history readily available, agents can quickly switch between channels and communicate with customers in a natural way tailored to their needs. This reduces effort for both customers and agents, allowing for personalized conversations.

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