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The Rise of Personalized Marketing

Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider Signal examines the changing people-based advertising sector.

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Bright Pattern

At Bright Pattern, we're paving the way for the future of contact center technology. We offer an all-in-one solution that brings ease, efficiency, and personalization to customer service interactions. What sets us apart is our omnichannel capabilities. Our enterprise-grade contact center platform provides agents an omnichannel desktop to handle all interactions on every channel in one screen – “a single pane of glass”. With prior customer journey history readily available, agents can quickly switch between channels and communicate with customers in a natural way tailored to their needs. This reduces effort for both customers and agents, allowing for personalized conversations.

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