The Impact of Accelerated Mobile Pages (AMP) on Digital Marketing

January 17, 2019

Now is the perfect time to jump on the AMP bandwagon and bid farewell to non-optimized, slow and clunky websites. Speeding up your web pages is key to delivering a better user experience, and achieving a higher mobile ranking. Accelerated Mobile Pages (AMP) is an open-source framework which enables developers to create faster mobile pages.

Spotlight

AMV BBDO

When David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago, it was with the simple ambition of becoming the best communications agency in the UK. Sticking to this philosophy has also seen AMV become the biggest agency in the UK for the last 14 years. AMV BBDO work with 80 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. Whatever the challenge, AMV shape their solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast. AMV is part of the BBDO network, the third largest Agency network in the world, with 287 offices across 79 countries. With BBDO, AMV is in good company. BBDO is consistently ranked in the Gunn Report (the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group.

Other Infographics
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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Effective Ways To Create Multichannel Marketing

Infographic | January 7, 2022

Multichannel marketing has been completely transformed in 2021. Let’s understand those transformations to escalate business in every aspect. Conduct the necessary research to identify relevant channels that can assist your company in meeting its objectives.Here are the steps to conducting a holistic and practical examination.

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Still Skeptical about Social Media Marketing?

Infographic | January 24, 2022

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

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Advantages of Conversational Marketing in B2B

Infographic | January 7, 2022

Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

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Spotlight

AMV BBDO

When David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago, it was with the simple ambition of becoming the best communications agency in the UK. Sticking to this philosophy has also seen AMV become the biggest agency in the UK for the last 14 years. AMV BBDO work with 80 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. Whatever the challenge, AMV shape their solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast. AMV is part of the BBDO network, the third largest Agency network in the world, with 287 offices across 79 countries. With BBDO, AMV is in good company. BBDO is consistently ranked in the Gunn Report (the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group.

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