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The Hottest B2B Content Marketing Trends in 2017

February 6, 2017

2017 is fast approaching and it’s a time for us to ramp up our game in the content marketing arena. With the ever-changing landscape of content marketing, keeping up with the latest techniques and tools has become imperative, that is why more and more companies are now brainstorming to make their strategy as effective as possible in the years to come.These companies are more than willing to spend large sums supporting their marketing plan this coming year. GroupM predicts that the total marketing services expenditures worldwide will past the $1 trillion thresholds for the first time in 2017. 29% is the average proportion of the total marketing budget that is spent on content marketing. And 39% percent are planning to increase their content marketing spending over the next twelve months.

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Marketing.co.uk

The network is designed to allow members to interact with each other by joining groups and starting discussions and debates around specific marketing topics. Users can share their marketing knowledge by answering questions & submitting marketing articles & blogs, as well as the ability to upload marketing videos of interest.

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The Hottest B2B Content Marketing Trends in 2017