CONTENT MARKETING

Content marketing strategy in a post-pandemic era: Engaging ITbuyers

October 14, 2021

audience's content consumption
When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space.

Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.

Spotlight

The Dentsu Network

During its 110-year history, Dentsu Inc., the No. 1 agency brand in the world, has continually advanced how and what a communications agency should be. From setting up the first broadcast networks in Japan to becoming one of the largest sports marketing companies in the world, from developing mobile marketing applications to producing Oscar-winning entertainment, Dentsu has been a leading innovator in the ways people, ideas, technology and business converge.

Other Infographics
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Benefits of Strategic Partnership

Infographic | February 21, 2022

57% of companies say that they use partnerships to acquire new customers. Every year, over 2,000 strategic alliances are formed, and their number grows by 15% each year.

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SaaS Reseller Partnership: The Most Popular Channel Partnership

Infographic | May 18, 2022

Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

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Top 5 CRM Trends for 2022

Infographic | February 1, 2022

Businesses will be looking towards CRM to fill the gaps that were uncovered in 2020. This means accessibility from anywhere, anyplace and anytime is going to be very important.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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How to Win at Customer Experience Infographic

Infographic | November 10, 2021

If 92% of shoppers are influenced by personalized shopping cart recommendations, shouldn’t brands do more personalization, in more places, more often? It’s easier said than done — requiring a deep commitment to improve data accuracy and quality. It also requires brands to unify disparate customer data, make it readily accessible across the organization, and close gaps that obstruct cross-channel insights. But it's worth the effort. Taking control of your customer data has huge advantages. Download this infographic to learn why brands are doubling down on improvements to customer data and insights – and where the biggest hurdles lie on the road to better command of the customer experience.

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Why Are Micro-Influencers Gaining Popularity?

Infographic | January 15, 2022

Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative

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Spotlight

The Dentsu Network

During its 110-year history, Dentsu Inc., the No. 1 agency brand in the world, has continually advanced how and what a communications agency should be. From setting up the first broadcast networks in Japan to becoming one of the largest sports marketing companies in the world, from developing mobile marketing applications to producing Oscar-winning entertainment, Dentsu has been a leading innovator in the ways people, ideas, technology and business converge.

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