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Social Media and its Impacts on Democracy

May 21, 2019

It's both impossible to deny, and impossible to measure, the impact that social media platforms are now having on our democratic process.With an increasing number of people now getting at least some of their daily news and information online, the role that social plays in facilitating and distributing political-related content is growing, which could have a larger influence on public opinion - and subsequent voting behavior - than we think.Case in point - all the traditional polls suggested that Hilary Clinton was the clear frontrunner in the 2016 US Presidential Election, but the voting results were significantly different. Is that because traditional polling processes are failing to take into account new media influence?

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J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today.

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