Infographic: How Location-Based Marketing Delivers Ads To In-Store Shoppers

February 10, 2014

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now. The folks from MDG Advertising have put together an infographics that explains some of the location-based marketing systems out there, and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads:

Spotlight

Kore.ai

Digital future is headed where convenience and speed coexist with personal and human touch. People should be able to communicate with companies, systems and smart machines in the same way they’d talk to friends and colleagues. Kore.ai strives to achieve this with its unsurpassed innovation in Natural Language Understanding (NLU) to deliver the next generation of human-to-machine interactions, in the form of virtual assistants, for the greater good of our customers and their employees.

Other Infographics
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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Effective Ways To Create Multichannel Marketing

Infographic | January 7, 2022

Multichannel marketing has been completely transformed in 2021. Let’s understand those transformations to escalate business in every aspect. Conduct the necessary research to identify relevant channels that can assist your company in meeting its objectives.Here are the steps to conducting a holistic and practical examination.

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How to Pick the Right Website Color Scheme

Infographic | January 4, 2022

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Benefits of Strategic Partnership

Infographic | February 21, 2022

57% of companies say that they use partnerships to acquire new customers. Every year, over 2,000 strategic alliances are formed, and their number grows by 15% each year.

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Spotlight

Kore.ai

Digital future is headed where convenience and speed coexist with personal and human touch. People should be able to communicate with companies, systems and smart machines in the same way they’d talk to friends and colleagues. Kore.ai strives to achieve this with its unsurpassed innovation in Natural Language Understanding (NLU) to deliver the next generation of human-to-machine interactions, in the form of virtual assistants, for the greater good of our customers and their employees.

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