Infographic: Everything You Need To Know About Real Time Bidding For Display Ads

May 8, 2014

Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers compete with each other, purchase placement and are displayed in under a second.
The folks at Who’s Hosting This have created an infographic guide to RTB. Below, it covers the Demand Side Platform (DSP) tools used by advertisers to place their bids through ad exchanges where publishers offer up their inventory. Click to enlarge the infographic:

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Empowering the world to fight cyber threats with indispensable cybersecurity skills and resources. Build the path to a secure future with OffSec.

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