Digital marketing

About the Smart Insights marketing planning infographics We think useful infographics are a great way to share knowledge, whether they summarise trends from statistics or approaches to marketing. We’ve developed our infographics to help marketers tackle digital marketing in a more structured way. We know that many companies don’t have a planned approach to making the most of digital marketing. This will often mean that the potential for using digital media isn’t achieved, not to mention problems of duplication and wasted investment. Our infographics are intended to help you map, plan and manage your approach while explaining some of the core approaches that make digital marketing successful.

Spotlight

Guthy|Renker

Guthy|Renker is one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries and sales of more than $1.5 billion per year.. Since 1988, G|R has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s biggest stars, Guthy|Renker has been credited with transforming the broadcast direct marketing industry.

Other Infographics
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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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5 Ways to Build Strong Partner Relationships

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

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Spotlight

Guthy|Renker

Guthy|Renker is one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries and sales of more than $1.5 billion per year.. Since 1988, G|R has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s biggest stars, Guthy|Renker has been credited with transforming the broadcast direct marketing industry.

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