Barriers to Cross-Channel Marketing Success

June 5, 2015

You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,” marketers face a bevy of challenges in achieving cross-channel marketing success. The top three barriers among marketers in North America: they lack a single view of the customer, their current technology is inadequate, and their organizational structure doesn't provide the necessary support.

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House of Comms

House of Comms is an independent, award-winning integrated communications agency based in the UAE. We reach across the globe to bring clients intelligent, creative PR and digital communications strategies, combining big agency experience, with the client focus and personal touch of a boutique agency

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