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7 digital marketing predictions

Last year, more and more marketers hopped onto online and social media marketing, they embraced data and social media platforms to connect, listen, and engage with prospects customers. Companies were setting the agenda for their content strategy, resolving problems and providing relevant information along the sales funnel, through social media and video.

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Olson

Olson, an ICF International Company, is a forward-leaning creative agency that applies the industry’s most sophisticated marketing tools to a very simple yet very powerful operating philosophy: think like people. From our deep commitment to anthropology and analytics to our experience-driven approach to strategic and creative thinking across every platform, we believe that when you think like the people you're trying to connect with, business success will surely follow. We’re 500 people strong, with offices in Minneapolis, Chicago, New York and Toronto, and serve a broad range of marketing partners including Bauer, Bissell, McDonald’s, Hisense, Supercuts, Minnesota and California Lotteries, Belize Tourism, Aurora Health Care, Commerce Bank, and Discover Boating. For more information, visit olson.com, join us at facebook.com/Olsonagency and follow us on Twitter at @Olsonagency.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

SaaS Reseller Partnership: The Most Popular Channel Partnership

Infographic | May 18, 2022

Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

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7 digital marketing predictions