Martech, Channel Partnerships

Zift Solutions Named a Leader in Partner Relationship Management Report by Independent Research Firm


Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has been named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q3 2023 report by Forrester Research.

Zift Solutions was among the select companies that Forrester invited to participate in its Q3 2023 Forrester Wave™ evaluation, Partner Relationship Management, Q3 2023. In this evaluation, Zift Solutions' top scores in the Strategy Category were in the Roadmap and Adoption criteria.

In Forrester's evaluation, Zift Solutions received the highest score possible in 12 criteria, including:

  • Current Offering Category: Business planning and management, Guided partner journey and experience, Continuous partner enablement, Content management, Partner demand management, Lead and opportunity management, Platform governance and security, Partner types, classifications, and values, Personalization and customizations
  • Strategy Category: Roadmap, Adoption

According to the report, authored by Hannibal Scipio, "Zift Solutions shines with a comprehensive platform for optimal engagement. Launched a few years ago, Zift Solutions' new partner platform has come of age. It has transformed from a product focused on channel programs to an extensible platform for ecosystem partners to deliver excellent customer experiences. With its more recent enhancements, including integration of generative AI technology, such as ChatGPT, and a superior roadmap to deliver increasing self-serviceability, expanded automation, and ecosystem-wide engagement, it is well-positioned for success."

"We believe being named as a leader in this Wave evaluation validates what our customers have been saying about the value that ZiftONE brings to the channel and partner programs," said Lionel Farr, CTO, Zift Solutions. "We remain committed to delivering the most innovative solution in the market, further empowering our customers, and continuing to shape the future of Partner Relationship Management."

The ZiftONE Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) platform is purpose-built to support a solution provider's entire partner ecosystem while delivering greater efficiencies to the entire organization. It manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales.

A copy of the complete report is available HEREfor Forrester subscribers or for purchase.

About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company's ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by a leading independent research firm, as well as a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit


With the help of collaborative technologies and smoother workflows, a positive employee experience can address many of the challenges faced by healthcare organizations and lay the foundation for making a positive business impact. Talking points: Three benefits of improving the employee experience include: Pull ahead of the compe


With the help of collaborative technologies and smoother workflows, a positive employee experience can address many of the challenges faced by healthcare organizations and lay the foundation for making a positive business impact. Talking points: Three benefits of improving the employee experience include: Pull ahead of the compe

Related News


Mimecast Limited Introduces Partner ONE Program for Channel Expansion

Mimecast | September 13, 2023

Mimecast's partner program prioritizes enhancing partner experiences with new incentives and investments. Based on the Mimecast Partner ONE foundation, Mimecast's new global reseller program is live in the US and UK, with a worldwide rollout set for October 2023. Existing core programs, like MSP and Technology partnerships, will eventually migrate to Mimecast Partner ONE. Mimecast Limited, a leading advanced email and collaboration security solutions provider, has officially unveiled the Mimecast Partner ONE Program. This program represents a significant evolution of their already industry-leading partner initiative. Mimecast Partner ONE is a foundational framework designed to streamline and expand partners' business approaches and market strategies, ultimately improving the overall partner experience. Furthermore, it aims to expedite and fortify the cybersecurity journey for customers. While emphasizing the necessity of acknowledging that there is no one-size-fits-all solution, Stan de Boisset, Senior Vice President of WW Partners, stated that in the contemporary business environment, cybersecurity threats have transcended their origins as simple IT problems and now stand as critical business challenges, carrying the potential for substantial financial and reputational harm. He pointed out that companies, regardless of size, pursue tailored products and services to shield themselves from progressively intricate cyberattacks. Stan de Boisset further remarked, "Through an accelerated go-to-market (GTM) strategy, the Mimecast Partner ONE Program will help partners meet their customer needs and gain market share through enhanced programs." [Source: Globe Newswire] Mimecast Partner ONE Program empowers partners to expand and achieve scalability through a network built on deep engagement and substantial GTM investments. In addition to streamlining the core elements of their channel structure, this initiative introduces several noteworthy benefits. For instance, it enables partners to accelerate the execution of their unique GTM strategies through performance-based programs. This initiative simplifies the process of effectively meeting customer needs by emphasizing the power of collaboration. Moreover, a dedicated team within the program actively supports an engagement model firmly committed to ensuring the long-term success of partner organizations. This comprehensive approach underscores Mimecast's dedication to enhancing the partner experience and supporting their growth in the cybersecurity domain. Samantha Stevens, Business Manager for Vendor Alliances at Exclusive Networks UK, highlighted the ongoing challenge every service provider faces today in maintaining a balance between acquiring new customers, retaining existing ones, and consistently innovating their products. She expressed excitement about participating in Mimecast's advanced partner program, which will enhance its value proposition in the market and align more closely with partner demands. Mimecast's foray into emerging markets, including France, aligns seamlessly with its steadfast dedication to extending its reach to a global audience through continuous product innovation and strategic partnerships. The company remains committed to advancing the Mimecast Partner ONE Program, equipping partners to enhance their value proposition, foster growth, and ensure an outstanding experience for both partners and customers.

Read More


CrowdStrike Partner Ecosystem Wins Big at Fal.Con 2023

CrowdStrike | September 25, 2023

CrowdStrike Honors Exceptional Partners at 2023 Global Partner Awards: The prestigious awards recognize partners' outstanding contributions in providing cybersecurity solutions using the CrowdStrike Falcon platform. AWS and CDW Among Top Honorees: Amazon Web Services (AWS) secures Global Partner of the Year and Ecosystem Partner of the Year titles, while CDW earns Global Solution Provider of the Year. Partners like Cribl, Zscaler, Abnormal Security, Softcat, and Sekuro are praised for their innovation and commitment to advancing cybersecurity solutions. CrowdStrike unveiled the recipients of its 2023 Global Partner Awards at Fal.Con 2023, a prestigious event held annually and a cybersecurity gathering. These awards serve as a testament to the unwavering commitment of CrowdStrike's partners in providing exceptional solutions and services, leveraging the advanced CrowdStrike Falcon platform to combat the relentless and sophisticated adversaries that define today's cyber landscape. The 2023 Global Partner Awards recognized exemplary partners in various categories, highlighting their outstanding contributions to CrowdStrike's mission. Amazon Web Services (AWS) earned the prestigious titles of Global Partner of the Year and Ecosystem Partner of the Year, underscoring their deep integration with CrowdStrike's Falcon platform, enhancing cloud security through collaborations on AWS native services. CDW received the distinction of Global Solution Provider of the Year, showcasing its dedicated focus on expanding the adoption of the CrowdStrike Falcon platform. Deloitte's commitment to incorporating the Falcon Platform into their consulting services earned them the Global Engagement License Program Partner of the Year title. EY's substantial contributions, including training practitioners on Falcon LogScale, resulted in their recognition as Global System Integrator of the Year. Additionally, the impressive growth and seamless integration of the eSentire MDR platform led to eSentire being named Global MSSP Partner of the Year. Cribl's outstanding efforts in driving interoperability and eliminating data silos secured its title as Ecosystem Innovator of the Year. Zscaler's commitment to joint innovation and proactive engagement made them the Ecosystem GTM Partner of the Year. Abnormal Security's exceptional partnership launch efforts earned them the Ecosystem Fast Start Partner of the Year title. In the EMEA region, Softcat was honored as Partner of the Year, demonstrating rapid growth and extensive enablement. Sekuro, named APJ Partner of the Year, achieved remarkable results, exceeding their plan by over 500% and showcasing their early adoption of Falcon Cloud Security. These awards reflect the dedication and achievements of these partners in advancing CrowdStrike's cybersecurity solutions. These distinguished award winners have been chosen through an evaluation process that recognized their dedication to cutting-edge solutions and forward-thinking cybersecurity strategies. CrowdStrike continues to provide unwavering support and exclusive access to its partners via the CrowdStrike Accelerate Partner Program. This elite network empowers partners with the necessary tools, intelligence, and security expertise to effectively counter the evolving threats posed by advanced cyber adversaries, solidifying CrowdStrike's commitment to fostering innovation and excellence in the cybersecurity landscape.

Read More

Channel Partnerships

Partnering Up for AI Success: AWS Drops Hints About Program Evolution

Amazon Web Services | September 06, 2023

AWS discreetly hints at upcoming changes within its partner program framework, particularly in AI and partner engagement initiatives. Partners can expect three critical components in upcoming partner programs: Generative AI, partner collaboration, and Marketplace enhancements. AWS approaches generative AI differently from other Amazon divisions, focusing on a corporate perspective. Amazon Web Services (AWS) is reorganizing its current partner programs, hinting at forthcoming changes related to generative artificial intelligence (AI) and collaborative partnerships among its associates. Partners can look forward to three key elements that are expected to be integrated into the partner programs later this year – the incorporation of generative artificial intelligence, increased collaboration among partners, and improvements to the Marketplace. The forthcoming announcements will address many of these subjects, stemming from the consistent inquiries posed by partners to the cloud industry leader. AWS will approach generative AI with a distinct perspective compared to other aspects of the Amazon enterprise, as it examines this technology from a corporate rather than a consumer standpoint. AWS Vice President of Worldwide Public Sector Channels and Alliances Jeff Kratz stated, "Our approach is to democratize and have the broadest and deepest solution set, so that depending on what the customer needs, the partner can fulfill it." AWS has been actively involved in discussions with its partners, gathering valuable input on safeguarding intellectual property and harnessing the capabilities of large language models. Additionally, the company has emphasized the increasing enthusiasm among its partners for nurturing collaborative relationships within the partner ecosystem. Instead of solely pursuing individual endeavors, these partners seek opportunities for strategic partnerships, aligning with AWS's commitment to supporting channel partners as they transition toward managing and reselling managed services. Another crucial component is AWS Marketplace, a platform currently undergoing substantial investment by the cloud giant and designed to serve independent software vendors (ISVs). Nevertheless, AWS acknowledges the potential for systems integrators (SIs) to thrive within this ecosystem. AWS remains committed to significant ongoing investments in the AWS Marketplace, fostering an environment where ISVs can effectively showcase and expand their solutions both on a global and domestic scale. Moreover, it recognizes the opportunity for SIs who wish to offer private marketplace solutions while actively supporting such endeavors.

Read More