Zift Solutions

ziftsolutions.com

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Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.

C-Suite On Deck

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A customer-centric approach is crucial to building successful partner ecosystems, says Heather Tenuto, CRO at Zift Solutions

Media 7 | September 28, 2022

Heather Tenuto, Chief Revenue Officer at Zift Solutions, elaborates on her expertise in channel marketing, sales, and operations and how ZiftONE provides a streamlined and comprehensive channel management solution. Read on to learn more about her thoughts on IT channel partners and how cultivating a revenue strategy helps maintain a partner ecosystem. Q.1. Tell us about your journey into channel strategy and indirect sales. How was it different from direct sales? A.1. I started my sales career right out of college working for a Sun Microsystems reseller. I was on the direct side, but worked closely with supplier reps and took note of the difference in our jobs. I ended up leaving sales for two years to participate in NYC’s Teaching Fellows program. In that program, I was a 9th grade English teacher in a “hard-to-staff” high school in Manhattan.  It was an amazing experience where I learned the power of influence in an environment where you often don’t have direct control. These skills served me well as I transitioned back into sales with a focus on building channels. Just like the classroom, enablement is key, and I was soon able to use my skills to develop and evolve channel organizations for highly transitional suppliers. Q.2. How effectively do you think IT channel partners are adapting to dynamic buyer journeys? How has this shift impacted revenue prediction across the industry? A.2. IT channel partners have come to realize that buyers are choosing the way they want to consume products and services; it’s left to the rest of us to adapt.  IT partners can be more agile than their supplier partners. They are the first to hear buyer demands and often have the flexibility to meet them. However, this asks their supplier partners to be less rigid with programs to allow IT partners to meet the evolving demands of end-users.  All this flexibility makes revenue prediction more difficult, but not

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Channel Partnerships

ZIFT SOLUTIONS INTRODUCES ZIFTONE FOR ECOSYSTEMS TO POWER THE NEXT GENERATION OF CHANNEL PROGRAMS

Zift Solutions | October 18, 2022

news image

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced ZiftONE for Ecosystems, a new package to power channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of ZiftONE, including its market-leading through-partner marketing automation suite. These, combined with a new set of features, are designed to work together to improve partner collaboration...

Read More

Channel Partnerships

ZIFT SOLUTIONS NAMED A LEADER IN PARTNER RELATIONSHIP MANAGEMENT

Zift Solutions | November 10, 2020

news image

Enterprise Channel Management provider Zift Solutions was named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q4 2020 report by Forrester Research, Inc. Vendors were evaluated for the Forrester Wave™ based on 22 criteria grouped into three categories: current offering, strategy, and market presence. In the evaluation, Zift received the highest possible scores in ten criteria including: Partner education and training; Lead and opportunity...

Read More

Channel Partnerships

VENDAVO DRIVES STRONG GROWTH IN 2023 WITH AI-POWERED PRODUCT INNOVATIONS AND PARTNER PROGRAM

PR Newswire | January 12, 2024

news image

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict strong...

Read More

Marketing Analytics

ABNORMAL SECURITY EXPANDS CHANNEL AND ALLIANCES LEADERSHIP, APPOINTS JONATHAN CORINI AND STEPHANIE GOODMAN

Business Wire | January 11, 2024

news image

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company...

Read More
news image

Channel Partnerships

ZIFT SOLUTIONS INTRODUCES ZIFTONE FOR ECOSYSTEMS TO POWER THE NEXT GENERATION OF CHANNEL PROGRAMS

Zift Solutions | October 18, 2022

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced ZiftONE for Ecosystems, a new package to power channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of ZiftONE, including its market-leading through-partner marketing automation suite. These, combined with a new set of features, are designed to work together to improve partner collaboration...

Read More
news image

Channel Partnerships

ZIFT SOLUTIONS NAMED A LEADER IN PARTNER RELATIONSHIP MANAGEMENT

Zift Solutions | November 10, 2020

Enterprise Channel Management provider Zift Solutions was named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q4 2020 report by Forrester Research, Inc. Vendors were evaluated for the Forrester Wave™ based on 22 criteria grouped into three categories: current offering, strategy, and market presence. In the evaluation, Zift received the highest possible scores in ten criteria including: Partner education and training; Lead and opportunity...

Read More
news image

Channel Partnerships

VENDAVO DRIVES STRONG GROWTH IN 2023 WITH AI-POWERED PRODUCT INNOVATIONS AND PARTNER PROGRAM

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict strong...

Read More
news image

Marketing Analytics

ABNORMAL SECURITY EXPANDS CHANNEL AND ALLIANCES LEADERSHIP, APPOINTS JONATHAN CORINI AND STEPHANIE GOODMAN

Business Wire | January 11, 2024

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company...

Read More

Resources

Events

C-Suite On Deck

Responsive image

A customer-centric approach is crucial to building successful partner ecosystems, says Heather Tenuto, CRO at Zift Solutions

Media 7 | September 28, 2022

Heather Tenuto, Chief Revenue Officer at Zift Solutions, elaborates on her expertise in channel marketing, sales, and operations and how ZiftONE provides a streamlined and comprehensive channel management solution. Read on to learn more about her thoughts on IT channel partners and how cultivating a revenue strategy helps maintain a partner ecosystem. Q.1. Tell us about your journey into channel strategy and indirect sales. How was it different from direct sales? A.1. I started my sales career right out of college working for a Sun Microsystems reseller. I was on the direct side, but worked closely with supplier reps and took note of the difference in our jobs. I ended up leaving sales for two years to participate in NYC’s Teaching Fellows program. In that program, I was a 9th grade English teacher in a “hard-to-staff” high school in Manhattan.  It was an amazing experience where I learned the power of influence in an environment where you often don’t have direct control. These skills served me well as I transitioned back into sales with a focus on building channels. Just like the classroom, enablement is key, and I was soon able to use my skills to develop and evolve channel organizations for highly transitional suppliers. Q.2. How effectively do you think IT channel partners are adapting to dynamic buyer journeys? How has this shift impacted revenue prediction across the industry? A.2. IT channel partners have come to realize that buyers are choosing the way they want to consume products and services; it’s left to the rest of us to adapt.  IT partners can be more agile than their supplier partners. They are the first to hear buyer demands and often have the flexibility to meet them. However, this asks their supplier partners to be less rigid with programs to allow IT partners to meet the evolving demands of end-users.  All this flexibility makes revenue prediction more difficult, but not

Read More