Marketing Analytics

Zeta Global Releases Intelligence-Powered Marketing Innovations to Boost Enterprise Business Growth

Marketing_Innovations

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together thought leaders from across the spectrum of business and culture to discuss the future and power of Intelligence.

During the conference’s Product Keynote, Zeta’s Chief Technology Officer, Chris Monberg, and Chief Data Officer, Neej Gore, unveiled new innovations in identity, generative AI, and consumer engagement delivered through the Zeta Marketing Platform (ZMP). The unified solutions within a single platform will enable enterprise brands to unlock actionable intelligence to make more informed business decisions, improve personalization across all touchpoints, and deliver stronger business results for brands.

Chris Monberg and Neej Gore jointly stated, Our long-term investments in our Data Cloud and AI, coupled with new innovations that build on the disruptive force of Generative AI, sharpen the ZMP’s differentiation and bring us closer to our vision to make sophisticated marketing simple.

The ZMP is one of one. It is the only platform that integrates data from outside a client’s four walls to work seamlessly with their first-party data. Furthermore, the ZMP creates incremental intelligence that augments a brand’s existing customer profiles and bridges the enhanced profile to personalized engagement across multiple channels - all while generating a lower total cost of ownership. It’s a very complex process, but our clients, the world’s most sophisticated marketers, demand more. We truly believe the companies that win in the future will use AI to create and sustain more profitable relationships with consumers through actionable intelligence.”

“Despite massive investments in data and technology, marketers still struggle to personalize more than 50% of their customer interactions, and that number is a lot lower for personalizing journeys,” said Gerry Murray, Research Director, Enterprise Marketing Technology at IDC. “Personalization at scale is crucial to customer experience, loyalty, and lifetime value. As a result, we’re seeing an uptick in replacement of older martech solutions in favor of modern platforms with deeper engagement, intelligence, and data capabilities.”

“We chose Zeta based on their vision and commitment to stay ahead of the market. We are excited to be partnering with Zeta to redefine and deliver cutting-edge Generative AI capabilities that will elevate the way we engage clients and prospects. Together, we are building the AI-powered marketing technologies that will power the next generation of customer experiences,” said Sarah Sharp-Wangaard, VP of Marketing, Hibbett.

New and enhanced Zeta Marketing Platform solutions include:

Powering Enterprise Data Strategies with Connectivity, Efficiency, and Transparency With a CIO

  • Clean Room: Zeta Clean Room provides a secure environment for sharing data, allowing you to safely tap into the power of partner data to expand your reach.
  • Data Governance: New data governance controls such as enhanced metadata, intuitive data structuring, privacy safeguards, and advanced data normalization make it easier to nurture customer trust.
  • Unified Connectivity: A holistic view of all your brand’s inbound data and outbound channels. With this comprehensive visibility, you can monitor data flows in real-time, measure the performance of each source and destination, and optimize your overall data strategy.

Unmatched Intelligence and Generative AI That Provides Answers to Marketers’ Challenges

  • Release of Zeta Opportunity Engine (ZOE): ZOE enables marketers to ask questions and receive real-time solutions. ZOE also generates content across many topics including user onboarding, product support, and reporting.
  • Revenue Forecasting & Recommendations: Analyze vast amounts of data to forecast and identify revenue opportunities, visualize your campaign-related revenue and optimizations, and predict the potential impact of recommended actions.
  • Marketing Mix Models: Forecast your media spend, enabling you to make informed decisions with confidence. This suite of tools includes Scenario Explorer (simulates the results of a specific channel mix), Automated Media Mix (optimizes media spending for revenue, clicks, or conversions), and Margin Optimizer (determines the ideal channel mix for new spend increments.)
  • Customer Growth Intelligence App: Available via Snowflake’s Data Marketplace, event predictions help brands understand future trends on key metrics, such as conversions and site visits. Paired with signal data from Zeta’s Identity Graph, brands can proactively plan for predicted trends to optimize conversions and campaign outcomes.

Omnichannel Media Activation Within the ZMP, To Wrap Around Your Existing Technology

  • Media Activation Pro: Create personalized and continuous omnichannel media interactions.
    • Enable simplified, intelligence-backed media and programmatic capabilities that seamlessly integrate into the customer journey.
    • Monitor the performance of your programmatic campaigns in real time.
    • Connect the dots between media touchpoints and desired outcomes with media attribution.
  • Linear TV To Digital Attribution Optimization: Through Zeta’s partnerships with set-top box data providers, connect ad exposure data directly to your customer data, offline sales, or online web activity.

The presentation of the latest Zeta Marketing Platform roadmap and innovations and all other Zeta Live sessions can be viewed on-demand here. All new solutions can also be found in the latest installment of ZetaVation, a digital magazine featuring Zeta’s products, solutions, and feature announcements, which can be found here.

Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

Related News

Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More

Marketing Analytics

Abnormal Security Expands Channel and Alliances Leadership, Appoints Jonathan Corini and Stephanie Goodman

Business Wire | January 11, 2024

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company’s channel partner program, while Goodman will expand Abnormal’s strategic alliances ecosystem and accelerate growth among technology partners. These appointments cap a banner year for the company, which now serves 1,880+ customers and recently crossed $100M in ARR. This unprecedented success over the past year is due in large part to the company’s extensive partner system, ongoing dedication to the channel, and deep technology alliances across the industry—all of which will continue under new leadership. Corini has over 23 years of experience in cybersecurity and has held numerous sales and channel leadership positions. He most recently served as the VP of Global Channels at HYPR, where he designed and launched a new channel-focused GTM strategy that was responsible for over one-third of the company’s pipeline. Previously, Corini was SVP of Global Channels at Mimecast, where he grew channel sourced bookings to over 40% of the company's revenue and expanded the global MSP business to 20,000+ customers. In addition, Corini has held channel leadership roles at ForeScout Technologies, Tanium, and Intel Security throughout his extensive career. Goodman brings over 15 years of security experience and comes to Abnormal most recently from Google, where she served as the Global Lead of Strategic Alliances & OEMs. While there, she launched a global OEM program that grew over 200% in its first year and led her team to grow GSI revenue by 250% over the course of 2023. Previously, Goodman was the Director of Global Strategic Alliances at ForeScout Technologies, where the alliance team created an integration monetization plan that now represents 25% of overall company revenue, and held channel program management roles at McAfee. The two executives are joining an established channel-first organization with strong technology partnerships. Abnormal currently supports dozens of strategic partners, including value-added resellers, by providing its behavioral AI platform to protect customers against the growing threat of advanced, socially-engineered email attacks. The email security platform currently integrates with Microsoft, Google, and CrowdStrike, as well as dozens of other cybersecurity platforms. Moving forward, the focus will be on deepening relationships with enterprise partners throughout North America, expanding channel partnerships across Europe and the Asia-Pacific region, and launching strategic alliances with key organizations across the industry. About Abnormal Security Abnormal Security provides the leading behavioral AI-based email security platform that leverages machine learning to stop sophisticated inbound email attacks and dangerous email platform attacks that evade traditional solutions. The anomaly detection engine leverages identity and context to analyze the risk of every cloud email event, preventing inbound email attacks, detecting compromised accounts, and remediating emails and messages—all while providing visibility into configuration drifts across your environment. You can deploy Abnormal in minutes with an API integration for Microsoft 365 or Google Workspace and experience the full value of the platform instantly, with additional protection available for Slack, Teams, and Zoom. More information is available at abnormalsecurity.com.

Read More

Channel Partnerships

NUSO Acquires Integrated Customer Experience Software-as-a-Service Company

NUSO | December 13, 2023

NUSO, a leading multinational service provider of proprietary cloud communications, customer experience and CPaaS enablement solutions announced the acquisition of Italian-based Mida Solutions S.r.l (Mida), a software-as-a-service provider of contact center, compliance recorder and call analytics with customers in 39 countries. This combination enriches NUSO’s core customer experience (CX) offer to its cloud communications applications. Mida’s applications, including Contact Center and Compliance Recorder solutions, integrate to enable services and applications for environments such as Microsoft Teams™. “We are excited to add Mida’s core capabilities around Contact Center and Compliance Recorder solutions to the NUSO portfolio,” said Matt Siemens, NUSO CEO. “Mida’s products further our reach into Microsoft Teams and other collaboration marketplaces. In addition, this move anchors NUSO directly in the global service provider and critical infrastructure markets serving transportation and emergency services. Incredibly, this acquisition also nearly doubles our software development resources.” “We are thrilled to be a part of the NUSO family of services,” said Attilio Licciardello, Mida General Manager and Owner. “Our current partners and customers will have access to new services through the NUSO portfolio in cloud communications, network, and enablement technologies. Additionally, customers and partners can expect the same level of top-quality service.” Mida’s contact center and compliance recorders meet the most stringent security and regulatory requirements, including GDPR, MIFID 2, and HIPAA. These solutions can be seamlessly integrated with traditional UCaaS and PBX implementations as well as Microsoft Teams and other cloud communication systems. “NUSO’s acquisition of Mida Solutions broadens the portfolio of solutions our partners can offer their customers,” said Ryan Henley, NUSO CRO. “The integration with and extension of NUSO’s full-stack capabilities address market needs at the network, service, and application layers, driving value creation as customers move to the cloud. We are excited to add these CX capabilities to our expanding partner network and geographic reach.” This announcement marks NUSO’s second acquisition over the past 45 days. NUSO was advised by Q Advisors, a global TMT investment banking boutique. ABOUT NUSO NUSO delivers SaaS cloud communication services via a proprietary CPaaS enablement platform supported by a fully redundant network in North America and Europe. The Company offers a diversified portfolio of business-focused Cloud Communications solutions. The Company addresses multiple expanding markets selling enterprise–grade, as–a–service offerings via a robust network of channel partners and direct customers.

Read More