Zeta Global

Customer Experience

Zeta Global | September 11, 2023

The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises. The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance. The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones. <...

Marketing Analytics

CMSWire | October 16, 2023

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together th...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...