Census, the Data Activation Platform leader, launched its Solutions Partner Program to assist agencies and service providers who want to support their clients to do more with data. The Data Activation Platform connects customer data from data warehouses to critical business tools.
The Census Solution Partner Program will provide partner organizations access to dedicated resources across Census sales, marketing, and product teams. This will help the organizations build their businesses using Data Activation and Reverse ETL platform. The Solution Partner Program is designed to create value for partners and provide collective support in three specific fields: The expert technical support solutions provide a partner manager to the solutions partners for technical help. The second core support area is joint sales and co-marketing, which helps build new business opportunities to the partners for their business. The last one is a collaboration with data and martech agencies to benefit from modern data stack.
Census also launched a self-service hub, a partner portal for partners to manage their accounts. In addition, solutions partners can avail themselves of Census Product Certifications, co-marketing materials, and enablement materials. The portal also makes it easier to work with Census's partner managers by providing two-way visibility into deals, a system for handling commissions on partner referrals, and analytics for monitoring quarterly targets.
Census is a Data Activation Platform leader with one office in San Francisco and the other half across North America. With Census, data warehouses become the central hub of marketing and business operations, providing users with accurate and actionable information from a single source. Its Data Activation platform uses reverse ETL (extract, transfer, and load) to allow data teams to verify and publish analytics directly into all their applications in near real-time. As a result, hundreds of companies, including Canva, Figma, Loom, and Notion, use Census to synchronize billions of records to improve customer success, sales, and marketing. Andreessen Horowitz, Insight Partners, Sequoia, and Tiger Global are among those who have invested in Census.