Verizon

Marketing Land | March 20, 2017

There are many ways to think about your database of customers’ and prospects’ email addresses. But Verizon’s exit from the email business highlights one way: by the evolution toward a few major domains. To take one example: Over the next few months, the 4.5 million holders of an @Verizon.net email address will need to make a decision. The giant telco has announced that it is ending its email services within the parent company. Users with a Verizon.net address can let the compan...

WPP | June 29, 2016

Verizon has expanded its relationship with the WPP organization by assigning the retail portion of its marketing account to brand experience agency SET....

Marketing Land | January 23, 2017

Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in Q4 revenue and $5.2 billion for the full-year. The company also said that the Verizon deal, which was supposed to close in the first quarter, will now close in the second quarter....

Search Engine Land | January 17, 2019

Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strained partnership that traces back to 2009. What is changing? Microsoft’s Bing Ads will be the exclusive search adverting platform for Verizon Media properties...