Emarsys: Verizon’s exit from email services prompts strategic opportunity by marketers

There are many ways to think about your database of customers’ and prospects’ email addresses. But Verizon’s exit from the email business highlights one way: by the evolution toward a few major domains. To take one example: Over the next few months, the 4.5 million holders of an @Verizon.net email address will need to make a decision. The giant telco has announced that it is ending its email services within the parent company. Users with a Verizon.net address can let the company know they want to keep their address, but they will have to access it within Verizon subsidiary AOL.