TechShu

Channel Partnerships

Business Wire | July 10, 2023

Cyara, the creator and leader of the Customer Experience (CX) Assurance category, today announced the appointment of Bryan Mobley as the Vice President of Global Channels and Alliances. In this strategic role, Mobley will spearhead the growth of Cyara's partner program, foster strong relationships with key partners and lead initiatives that deliver business value to enterprises worldwide. Mobley brings over 25 years of experience in telecommunications, technology and custome...

BrandMaker | June 19, 2020

BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies....

Content Marketing, Marketing Strategy, Marketing Data

Vendavo | December 15, 2022

Vendavo, the global market leader in B2B price management and commercial excellence solutions, today announced the addition of Global Vice President of Partnerships and Alliances, Matthew Kenneally to lead their growing partner program. Kenneally has a long tenure of growing mutually successful partnership programs. He joined Vendavo from Anaplan where he was Vice President, Partner and Alliances for the Americas. Prior to that, he spent more than a decade in escalating leadership...

Multi Channel Marketing

Foundry | October 07, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community – releases the 2022 Partner Marketing Study, focused on partner marketing activities within the technology industry. This study measures responses from technology marketers to look at budgets, goals and challenges, and provides insights for marketers to benchmark their own efforts and explore how to increase their partner marketing success. This year’s study found that 8...