BrandMaker 'Pulse' Shows Global Marketing Organizations Set To Accelerate Digital Transformation and Shift To In-House Marketing

BrandMaker | June 19, 2020

BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies.

Spotlight

Audiences’ loyalties are up for grabs — and there are plenty of brands reaching for their share. The last several years have brought an explosion of media and entertainment options, and today’s audiences consume more content than ever. But with many bouncing from one provider to another whenever a new show or promotion catches t


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