Seiden

Attest | February 21, 2020

What does ‘Made in Britain’ suggest to you? For many consumers, it suggests craft, style and quality, with perhaps a modest sprinkling of good humour, too. For many British companies, having a Made in Britain label is a key part of their brand identity, helping them sell more products and export into established, new and emerging markets. But with Brexit looming uncomfortably large, does a Made in Britain label still carry weight?...

Google | March 10, 2020

With cell phones dominating the world and how users find more convenience in using the mobile internet, Google Search has finally decided to revamp their own algorithms and therefore later this year, Google will start using mobile-first indexing for all of the websites to come. Indexing is a process in which Google crawls the web from time to time to rank the content on websites and then update its own search results to provide more relevant results to the end-user. Previously, the crawlers used...

Marketing Strategy

InMobi | October 04, 2021

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...

Content Marketing

Uniform | October 06, 2021

Uniform announced the availability of the world's first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Marketers and merchandisers can use no-code tools to build personalized, omnichannel digital experiences ...