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Google | January 29, 2020
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns. Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns. Starting in April 2020, accelerated delivery will no longer be available as an ad delivery method for any new Display, Video, App, and Hotel campaigns. All existing Display, Video, App and Hotel campaigns using accelera...
CivicScience | August 16, 2021
Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is supported by strategic investors including Thomas Tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon, and Th...
Akio | May 22, 2020
Akio, publisher of the Akio.Cx software platform for call centres and customer services, announces the acquisition of Algoria, a software publisher specialised in unified communications. The combination of the two applications will allow any company to organise the processing of customer requests more efficiently, by facilitating collaborative work between customer advisors and internal employees, especially through teleworking....
Emarsys | June 30, 2020
The online electricals retailer, AO.com today announces a partnership with omnichannel customer engagement company Emarsys, enabling it to personalize the experience for its customers on a truly one-to-one basis for the first time.
The single Emarsys platform, which is the only one in the world built from the ground up to accelerate business outcomes, has consolidated AO’s customer data into one system, providing actionable customer insights to the marketing team. Now, based...
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