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ZINFI Technologies | June 30, 2020

After G2, the world’s leading business solutions review website, recently released its Summer 2020 scores for Best Partner Management Software, ZINFI’s partner management software remains solidly in the “Leaders” quadrant. G2 scores are based on the responses of real, verified users from the G2 user community. Of 15 vendors with at least 21 reviews, ZINFI is one of only four earning an overall G2 score of 4.7 (out of 5) or higher. Current ZINFI usability scores from G2 us...

Commvault | July 14, 2020

Data protection vendor Commvault has revamped its partner program to make it simpler and more profitable for channel partners. The upgraded Commvault Partner Advantage Program aims to boost partner rebates and deal registrations, while also providing other incentives. The company has about 5,000 channel partners around the world. “What we really wanted to do is evolve the existing program,” said Mercer Rowe, VP of Commvault’s global partner organization. The company started a n...

CONTENT MARKETING

ZoomInfo | June 09, 2021

ZoomInfo, a worldwide leader in go-to-market intelligence solutions, today declared it has obtained Insent, an authoritative conversational marketing platform that classifies website visitors in real time, utilizes artificial intelligence (A.I.) and advanced lead routing rules to commence real-time conversations, and upsurges conversions. Typically, chat is a tool that teams have neglected to practice because they lack trustworthy intelligence about the buyers on their websites. T...

MARKETING DATA

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being ...