Presence Events

Facebook | February 25, 2020

With Facebook's enhanced election security rules already being tested just weeks into the official US Presidential campaign, The Social Network has this week announced a new funding initiative for research into a key area of concern in its political integrity process. Via a new "2020 Foundational Integrity Research" project, Facebook is offering $2 million "in unrestricted gifts" to support independent research into misinformation and polarization, and how it's distri...

MARKETING ANALYTICS

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...

Twitter | February 12, 2020

Twitter said Tuesday that users looking for information about the US census will see a link to the official website at the top of their search results, a tool meant to crack down on misinformation. The social network's move comes as the US Census Bureau turns to tech giants, including Facebook and Google, to combat fake news. Twitter also said that a policy that bars users from posting content that misleads others about how to participate in a civic event such as elections also applie...

Madrivo | May 11, 2020

Madrivo has partnered with a leading social media publisher Michael Walker to launch Adforia.com, an internal performance-based acquisition channel specializing in buying social media for Madrivo's clients. Madrivo is ...