Sales in the Digital Age: Online Reputations Are Everything

RACHITA SHARMA | December 15, 2020 | 398 views

Whether you’re selling yourself, a product, service, or idea, your online reputation makes a powerful impact on how successful you are. The way we communicate with family, friends, business associates, clients, and the world has been revolutionized in today’s digital environment. Everyone has the opportunity to be famous, or infamous, for something in a matter of minutes.

Andy Warhol said that everyone will be world-famous for 15 minutes. Today, those minutes of fame have the potential to live on forever digitally. When you’re in the business of selling products and services, it’s your duty to ensure that what potential customers see online engages them in a positive way. The management of your online reputation is everything!

Communicate Emotionally

Most people will tell you they make important decisions after weighing the pros and cons of situations. Some will tell you that they “go with their guts.” The truth is that for nearly all decisions, even those evaluated using logic, the final determination is strongly influenced by emotion. It’s a natural aspect of being human. The dominant tipping point in most situations is how the buyer will feel after the decision is made. Decision-makers may be relieved to have found a viable solution, or they may be excited about something new entering their lives or influencing their businesses in a positive manner.

Understanding that emotion comes into play when making purchasing decisions, it’s important to proactively and positively influence human emotions through your digital presence. Most people who contemplate getting involved with you or your product will want to go through a getting-to-know-you phase. It’s a normal part of building relationships. It’s where we decide whether we like the person, brand, or product enough to invest more of our time and effort into them.

In sales, this is referred to as building or establishing rapport. It’s where you learn about your buyers and find commonality with them, not solely on a business level. It’s when you establish that you’re able to help them with their needs so they will listen to what you have to say. It’s the first step in building trust.

You can be fairly certain that the getting-to-know-you phase will include the buyers’ review of your digital presence. It’s the go-to resource for everyone these days. How you or your company come across online can either start or end the sales process, or it could just make the process much more challenging if there is any negative publicity or reviews to overcome. Your online reputation may be the tipping point for decisions about purchasing from you or building business relationships.

Post Authentically

The way we sell and foster trust as professionals must include authentic representation of our brands as providing tremendous value to our ideal customers. Authenticity is highly valued. Coming across as either phony or too good to be true will cause hesitation in the minds of buyers, creating the opposite of trust. And where there is no trust, there will be no sales.

If you’re passionate about your clients and your products, that passion should show in your online presence. Part of being authentic is not to be afraid to speak about what you believe in or what your company believes in—just be realistic about it. Be thoughtful about the words and images used online to represent yourself and your business. Being passionate is important but do it in a manner that attracts buyers and doesn’t offend anyone. After all, even those who may not be qualified to own your product may know someone who is. Negative experiences are shared more frequently than positive ones. An unqualified person could negatively impact qualified friends or associates.

Not every page or post has to be about your product. Demonstrating authentic humanity through positive comments, good works, or light humor (depending on your type of product) can be quite attractive to those researching online.

Manage Consistently

Going back to the concept of “moments of fame,” it’s imperative that your online reputation be consistent and be managed consistently. Avoid taking risks with your digital reputation by checking in and evaluating what’s being said online about your product or company on a regular basis.

Express gratitude for positive comments or reviews and address negative ones immediately. When challenges arise both the solution and speed of solution are critical to their impact on your business. Being proactive demonstrates a high level of care for your reputation, which equates to a high level of attention being given to customers.

There are thousands of nuances inherent in building relationships and creating sales opportunities. Mishandled, any one of them could cause buyers to seek solutions elsewhere. Effective management of your online reputation is simple, strategic, and achievable.

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GreyBox Creative

GreyBox Creative is a NYC advertising & marketing company. It was formed in early 2010 and has a creative team which consists of experts who have been working together for almost two decades. The company has branded clients throughout North America.

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Fundamentals of Distribution Marketing

Article | July 13, 2022

Are you looking to expand into new markets, boost your sales pipeline, and increase conversions? Whatever your business growth objectives are, a distribution partnership is your answer to all of them. Why are distributors becoming a vital component of business expansion strategies and what is the importance of distribution in marketing? Let us take a look. Distribution Marketing Channels: Achieving More with Distribution Partners The process of making a product or service available to a consumer through a direct channel such as a manufacturer or an indirect channel such as a distributor constitutes a distribution marketing strategy. B2B marketers decide on which type of distributor channel they want to use based on their product and the revenue targets they have in mind. Global suppliers have eroded margins and created an explosion of products catering to even the tiniest market niches. They have disrupted local markets. Consequently, sophisticated logistical systems have been developed to shorten delivery times. Businesses have expanded their distribution network to get closer to their B2B clients. The following statistic says a lot about why B2B businesses are keen to embrace distribution marketing and develop their indirect distribution network. 75% of the world’s commerce is transacted indirectly, meaning goods are sold through distribution channels. (Source: Forrester) In this article, we will be focusing on distribution partners, as channels of distribution marketing, and how they are creating a foundation for businesses like yours to expand and grow while helping you bring your products to your target customers. Distribution Marketing Strategy: Types of Strategies & Things to Consider B2B businesses embrace a new channel of distribution marketing or improve their existing one based on their marketing and management requirements. You can consider going down the same road if you have a new customer segment in mind, are planning to release a new product or want to aggressively grow your revenue. Here are the broad types of distribution in marketing: Direct channel: A direct sales channel is any company or manufacturer that creates its product and sells it directly to customers without the involvement of third parties or intermediaries. The product is sold through a shop, online channels, door-to-door or through any other method. Indirect channel: An indirect sales channel is comprised of—distributors, wholesalers, retailers, and VARs (value-added resellers)—who sell products made by other companies. At times, there may be more than one middleman between the consumer and the product’s producer. Apart from these two main strategies, there are other specialized strategies that fall under these categories, like exclusive distribution, intensive distribution, selective distribution, dual distribution, and reverse distribution. Of these strategies, manufacturers use the product distribution strategy that suits their product and revenue goals the most. Consider the following factors when planning your distribution strategy in marketing: The Type of Product You Sell Your distribution channel marketing strategy should depend on the type of product. Purchase decisions that customers make are classified into three types: routine, limited, and extensive, based on the number of times businesses buy a product, its cost, and the time taken by the customer to make a purchase decision. Capitalize on this information and decide on the strategy that will work best to position your product. Customer Base Based on the types of purchase methods that your target demographic may use, where they make their purchase decisions, and what kind of technology influences them, you need to choose your distributor. Ensuring that your customer base gets access to your product based on its preference is crucial to attracting customers to make a purchase. Logistics and Transportation Whether you sell a software product to streamline business processes or spare parts that automobile businesses require, your product needs to reach your end user safely and on time from locations where your distributor stores it. Understanding a prospective distributor’s logistics and transportation capabilities should be a priority while finalizing a distribution strategy in marketing. Focus on cost-saving and increasing revenue while choosing your distributor. A Strong Game Plan & Bigger Market Reach with Distribution Partners Product, place, price, and promotion are the four Ps of marketing. A B2B company cannot successfully sell its product or service unless it determines its four Ps. This is where distribution comes in. It is the ‘place’ part of every marketing strategy. Distributors are channel partners who are experts at getting your products into as many markets as possible as quickly as possible so that they can be used by end customers. There are tactical and logical advantages to having a strong distribution partner network. Let us explore them in brief. You Can Focus on Your Expertise Your expertise lies in creating the product. Setting up a sales system to facilitate end customers doesn’t categorically fit your skillset. With the help of a good distribution partner, you can limit your sales risk and use your time and resources to make your manufacturing processes and techniques more efficient. Streamline Market Expansion Selling to a new geographical market with the help of a distribution channel partner who has an established retail network can instantly get you more leads and boost your sales. Especially when entering a new international market, you can trust your distribution partner to take care of international trade law compliance, shipping and customs laws, and the culture of the new market. Limited Involvement in Customer Service Distribution marketing reduces your involvement and investment in customer service considerably. All you need to do is be in touch with your distributor partner. You don’t have to think about exercising administrative duties and investing in operations because your distributor will be your face while dealing with end customers. Distribution Partners Fire-up Your GTM Strategy In your go-to-market strategy (GTM), your distribution partners can market your product to large numbers of geographically dispersed customers. Distributors, especially VARs customize your product and complement it with prompt support and specialist services. Here’s how you can go-to-market confidently with the help of distribution partners: After you segment your target market into customers and prospects, identify which of these segments you can reach with the help of distributors. They can utilize their customer base to get you sales in territories with good sales potential. Distributors with experience can cover the market sectors you want to target. Choose distributors who do not market products that compete with yours. To get the most out of the channel partnership, describe the market opportunities for the distributors and talk to them about what you expect and what you need from them. Decide on whether you want to share marketing rights with distributors. Create solid and binding commercial terms such as stock levels, discounts, selling prices, and marketing support beforehand so the distributors are motivated to give their best to sell your product. Distributors develop sales and marketing plans, provide support in the form of marketing collateral, funds, or marketing campaigns. To support their efforts, run marketing campaigns that target your customers and promote your distributor network. Communicate the advantages of buying from your authorized distributors so that you can create and maintain sales leads for your entire distributor network to make your GTM a success. Distribution Management: Refining Distribution Partner Performance Just as it is important to set up a distribution network, it is also important to manage it, optimize it through consistent efforts, and make sure it is a smooth-functioning ecosystem. Managing distribution businesses can empower your distribution teams to manage distributors and the way they sell your product. They can also enable partners to do more for the sales. Distribution management can be streamlined using a distribution management system (DMS). With the help of the following features, this platform helps you run your distribution network well: Partner Recruitment Easily deploy partner recruitment campaigns through single or multiple distributors. Target specific groups of partners through these campaigns to get them involved. Partner Onboarding Help your distribution partners bring on channel partners for short-term channel programs with high returns and low costs. Partner Training Enhance partner competency and development using partner training through the DMS system. Pipeline Management Keep track of how each distributor contributes to your pipeline growth and engage with distributors to increase revenue. Partner Enablement Use your distribution partners to drive multi-partner demand generation activities with co-branded content that your channel marketing teams create. Partner Incentives Deploy partner incentives to motivate distributors and partners they manage. Review their performance and approve their claims. Performance Optimization Get insights into how distribution partners are selling through business analytics and reports so you can accelerate sales, and in turn, boost your revenue. When you use a good distribution management system, you can manage multiple stakeholders, including resellers, distributors, and partners, along with your internal marketing, sales, and finance teams. Your distribution teams can look at sales through distributors and forecast future performance and partner pipelines. They can also use the system to run different programs and campaigns to meet the changing needs of their business. A U.S. Manufacturer Uses ZINFI Platform for Efficient and Effective Channel Marketing VERSATEX, a PVC building products manufacturer, used ZINFI’s partner portal to streamline its marketing so its partners could be more engaged. "We are using the ZINFI portal as our VERSATEX CRM, and it's been working out amazingly. We can track how the salespeople in the field are selling and quickly determine what's working and what's not," said Cassidy Huff, Channel Marketer at VERSATEX. Summing it Up A distribution strategy can revolutionize the way you sell your product in different markets. With the correct distribution channel and strategy, your product can reach your buyer considerably more quickly and help you achieve your revenue goals. FAQ What is a distribution channel? A distribution channel is a network of intermediaries like distributors, wholesalers, retailers, manufacturers, and VARs that a company uses to get its product to its end user. What is the impact of distribution management on business? Efficiently managing distribution partners boosts company sales and profitability as it helps businesses streamline how fast and efficiently they distribute their products in the market. What is the difference between direct and indirect distribution channels? In a direct distribution channel, a company allows its manufacturer or service provider to deal directly with the end customer, whereas in an indirect distribution channel, a company relies on a network of distributors, wholesalers, and retailers to sell its products.

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MARKETING STRATEGY

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | July 12, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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How Community Coalitions Are Bridging the Digital Divide

Article | August 16, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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How Educators Kept Students on Track During Remote Learning

Article | August 21, 2020

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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Spotlight

GreyBox Creative

GreyBox Creative is a NYC advertising & marketing company. It was formed in early 2010 and has a creative team which consists of experts who have been working together for almost two decades. The company has branded clients throughout North America.

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Ruby Ribbon's C-Suite Executive Team Grows With the Hiring of Dana Long as Chief Marketing Officer

Ruby Ribbon | February 07, 2022

Ruby Ribbon, the social commerce-driven women's intimates, shapewear, swimwear and athleisure company, announced the appointment of Dana Long as their new Chief Marketing Officer. Throughout her career, Dana Long has established herself as a Global Brand and Digital Marketing Expert with experience working for a variety of startups and Fortune 500 companies looking to grow their business through omni-channel and online marketing through owned, earned, and paid media strategies. Prior to joining Ruby Ribbon, Dana led the Global Brand and Digital Marketing Teams for The Walt Disney Company for seven years where she worked on their Global Brand Marketing and Product Development teams for their Interactive Division. She also created the Global Digital Center of Excellence for Mattel, inc. where she provided knowledge and expertise in eCommerce performance marketing, digital content creation, social media marketing and created a digital analytics division. Dana also spearheaded the West Coast Digital & Influencer Practice for Golin, an Interpublic Group Agency. As her entry into the Social Selling sphere, Long spent three years at JAFRA Cosmetics International, as their Global Head of Digital Marketing, Strategy, and Communications at their headquarters in Westlake Village, California. Long said, "I'm so thrilled to join the talented team at Ruby Ribbon and work alongside like-minded individuals who are striving to provide high quality products empowering entrepreneurial business opportunities for women around the country. I look forward to working with the team and our community of women Stylists to share all that Ruby Ribbon has to offer." When she is not developing marketing strategies for Ruby Ribbon, Dana also serves as an advisory board member for Dress for Success, a non-profit dedicated to providing women with professional advice and appropriate attire to help them succeed in the workplace. Dana brings a wealth of global brand and digital marketing expertise that is strategic to the company, as we continue to lead in our rapidly evolving channel. Her career-long commitment to creating empowering growth and income opportunities for women serves as an encouraging reminder to our Stylist network that their own success is always achievable." Clint McKinlay, Ruby Ribbon CEO About Ruby Ribbon Launched in 2012, Ruby Ribbon is an innovative, social commerce-driven women's intimates, shapewear and athleisure company offering comfort, style and confidence for women of all shapes and sizes. From the start, Ruby Ribbon's mission has been to support and empower women by offering products that make them feel good and by creating opportunities for women to develop their own entrepreneurial businesses and support each other through a body-positive community.

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Bloomreach and Fast Partner to Make Any Digital Marketing Channel Shoppable With a Single Click

Bloomreach | December 06, 2021

Bloomreach, the world's #1 Commerce Experience Cloud, and Fast, the world's fastest online checkout experience, announced a partnership to drive seamless, one-click checkout across a brand's digital marketing channels. Fast Login and Fast Checkout are now available for all Bloomreach Engagement customers to embed into emails, text messages, and more, providing an innovative way for companies to capture customer demand right at the point of inspiration. Cart abandonment has been a long-standing problem within e-commerce. Nearly 70% of shopping carts are abandoned, and almost 20% of US online shoppers abandoned an order in the past quarter specifically due to a "too long or complicated checkout process." The ability to simplify that process can provide substantial opportunity for businesses to drive customer conversion, ultimately leading to better business results. With the integration of Fast, Bloomreach customers can unlock that opportunity by embedding one-click checkout into high-engagement channels such as email, SMS/MMS, and retargeting ads, making it faster and easier for customers to make a purchase. By integrating Fast Checkout with Bloomreach Engagement, we're able to remove friction to make it easier for consumers to check out anywhere with one click. No more redirects or adding an item to your cart. We know this will have a huge impact for sellers and go a long way in driving a better experience for their customers." Domm Holland, CEO and co-founder, Fast Bloomreach solutions enable businesses to power more personalized, relevant commerce experiences through a unique combination of product and customer data. This data-driven approach to commerce makes the integration of Fast an even more powerful capability for businesses — marketers, merchandisers, and CRM managers can see which customers are most likely to make a purchase and which products they are most likely to buy, then ensure one-click checkout streamlines how those customers shop. "Bloomreach Engagement plays a critical role in how our clients engage and inspire their customers. In partnering with Fast, we can now streamline their customer journeys from inspiration through to conversion," said Brian Walker, Chief Strategy Officer, Bloomreach. "We look forward to bringing the benefits of Fast to the businesses we serve and seeing the enhanced commerce experience and results this partnership will generate for our clients and their customers around the world." About Bloomreach Bloomreach is the world's #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. About Fast Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.

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ODYS and Niche Website Builders Announce Exclusive Aged Domains Partnership

Odys Global | November 26, 2021

Odys Global and Niche Website Builders have announced their exclusive Aged Domains Partnership that enables customers to build competitive websites and take their businesses to the next level. Odys Global, the premium marketplace for premium aged domains and websites has made a name for itself on the back of the quality of its solutions that work wonders for client businesses. Its domains with traffic have been featured on some of the most authoritative websites in the world. They save clients the time, hassle, and of course costs involved in starting with a fresh domain name and SEO, which can be a long and tedious process. Odys’ SEO domains have several stunning benefits including their age. Not only do they possess pre-built authority but also find references on some of the highest authority websites on the web. It offers businesses a cutting-edge advantage in the competitive online market as it assures them of increased visibility. And now those benefits are set to grow for online businesses thanks to the exclusive partnership with Niche Website Builders. Niche Website Builders is a market leader in content and link building in its own right. With the new partnership, its renowned services will be integrated into the Odys Global domain marketplace. ‘Build with Odys', powered by Niche Website Builders’ service is a new beginning that will harness the exceptional benefits of both services to ensure that customers can make their presence felt in the online market in style. It is fantastic to be able to announce this partnership with Odys, a match made in heaven for anyone looking to invest in a website on an aged domain. We look forward to working with Odys to provide customers with industry-leading websites built on aged domains.” Mark Mars, Co-Founder of Niche Website Builders The development is not just exciting but also timely for Niche Website Builders, which is approaching its second anniversary. The company has already taken giant strides in the industry in a short span of time and the new partnership will further cement its position as a force to be reckoned with. On the other hand, it offers Odys, a company that endeavors to offer clients innovative solutions, an opportunity to offer another powerful service to online businesses. Elena Grigoras, CEO & Managing Partner of Odys Global talked about the unique advantage of the partnership. “When traffic means everything, we don’t want our customers to waste time building their sites on their own. Bundling a premium aged domain purchase with SEO-boosting capabilities we look to empower all our customers to pull the gears faster and have everything they need in one place. With trust and superior customer service,” she said. It’s the vision the company has been built on, and it’s expanding it for clients through the partnership that holds tremendous benefits for them. About Odys Global Odys Global offers premium aged domains for online businesses. Customers can invest in aged sites that grow in value and work great for SEO. There are thousands of aged domains to suit various industries, budgets, and business-specific requirements. About Niche Website Builders Niche Website Builders is a renowned content publisher marketing agency that has become the trusted one-stop shop for a wide range of services from content creation to link building that offers exceptional results to clients.

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Ruby Ribbon's C-Suite Executive Team Grows With the Hiring of Dana Long as Chief Marketing Officer

Ruby Ribbon | February 07, 2022

Ruby Ribbon, the social commerce-driven women's intimates, shapewear, swimwear and athleisure company, announced the appointment of Dana Long as their new Chief Marketing Officer. Throughout her career, Dana Long has established herself as a Global Brand and Digital Marketing Expert with experience working for a variety of startups and Fortune 500 companies looking to grow their business through omni-channel and online marketing through owned, earned, and paid media strategies. Prior to joining Ruby Ribbon, Dana led the Global Brand and Digital Marketing Teams for The Walt Disney Company for seven years where she worked on their Global Brand Marketing and Product Development teams for their Interactive Division. She also created the Global Digital Center of Excellence for Mattel, inc. where she provided knowledge and expertise in eCommerce performance marketing, digital content creation, social media marketing and created a digital analytics division. Dana also spearheaded the West Coast Digital & Influencer Practice for Golin, an Interpublic Group Agency. As her entry into the Social Selling sphere, Long spent three years at JAFRA Cosmetics International, as their Global Head of Digital Marketing, Strategy, and Communications at their headquarters in Westlake Village, California. Long said, "I'm so thrilled to join the talented team at Ruby Ribbon and work alongside like-minded individuals who are striving to provide high quality products empowering entrepreneurial business opportunities for women around the country. I look forward to working with the team and our community of women Stylists to share all that Ruby Ribbon has to offer." When she is not developing marketing strategies for Ruby Ribbon, Dana also serves as an advisory board member for Dress for Success, a non-profit dedicated to providing women with professional advice and appropriate attire to help them succeed in the workplace. Dana brings a wealth of global brand and digital marketing expertise that is strategic to the company, as we continue to lead in our rapidly evolving channel. Her career-long commitment to creating empowering growth and income opportunities for women serves as an encouraging reminder to our Stylist network that their own success is always achievable." Clint McKinlay, Ruby Ribbon CEO About Ruby Ribbon Launched in 2012, Ruby Ribbon is an innovative, social commerce-driven women's intimates, shapewear and athleisure company offering comfort, style and confidence for women of all shapes and sizes. From the start, Ruby Ribbon's mission has been to support and empower women by offering products that make them feel good and by creating opportunities for women to develop their own entrepreneurial businesses and support each other through a body-positive community.

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Bloomreach and Fast Partner to Make Any Digital Marketing Channel Shoppable With a Single Click

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Bloomreach, the world's #1 Commerce Experience Cloud, and Fast, the world's fastest online checkout experience, announced a partnership to drive seamless, one-click checkout across a brand's digital marketing channels. Fast Login and Fast Checkout are now available for all Bloomreach Engagement customers to embed into emails, text messages, and more, providing an innovative way for companies to capture customer demand right at the point of inspiration. Cart abandonment has been a long-standing problem within e-commerce. Nearly 70% of shopping carts are abandoned, and almost 20% of US online shoppers abandoned an order in the past quarter specifically due to a "too long or complicated checkout process." The ability to simplify that process can provide substantial opportunity for businesses to drive customer conversion, ultimately leading to better business results. With the integration of Fast, Bloomreach customers can unlock that opportunity by embedding one-click checkout into high-engagement channels such as email, SMS/MMS, and retargeting ads, making it faster and easier for customers to make a purchase. By integrating Fast Checkout with Bloomreach Engagement, we're able to remove friction to make it easier for consumers to check out anywhere with one click. No more redirects or adding an item to your cart. We know this will have a huge impact for sellers and go a long way in driving a better experience for their customers." Domm Holland, CEO and co-founder, Fast Bloomreach solutions enable businesses to power more personalized, relevant commerce experiences through a unique combination of product and customer data. This data-driven approach to commerce makes the integration of Fast an even more powerful capability for businesses — marketers, merchandisers, and CRM managers can see which customers are most likely to make a purchase and which products they are most likely to buy, then ensure one-click checkout streamlines how those customers shop. "Bloomreach Engagement plays a critical role in how our clients engage and inspire their customers. In partnering with Fast, we can now streamline their customer journeys from inspiration through to conversion," said Brian Walker, Chief Strategy Officer, Bloomreach. "We look forward to bringing the benefits of Fast to the businesses we serve and seeing the enhanced commerce experience and results this partnership will generate for our clients and their customers around the world." About Bloomreach Bloomreach is the world's #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. About Fast Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.

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Odys Global | November 26, 2021

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