Pitch

Young & Rubicam | November 16, 2016

16 November 2016 – Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently added a trio of Kraft Heinz brands to their ever-blossoming client stable following three successful individual pitch efforts. Planters Peanuts, Wellington’s sauces, condiments and flavourings and Mama’s Pies are the first Cape Town-based clients for the Johannesburg-based shopper unit, who recently celebrated their second anniversary in South Africa. Work on ...

Search Engine Land | March 07, 2019

This week, Moz announced it has updated its Domain Authority (DA) score, and as we expected, it caused confusion within some segments of the SEO industry. Some, maybe more novice, SEOs confuse the DA metric with an internal metric used by Google. This is fueled in no small part by agencies and vendors that pitch their ability to “improve your Domain Authority.”DA is not a Google metric. It is a metric that Moz, an SEO toolset provider, came up with. To be clear, Moz has never claimed...

Epsilon | July 01, 2016

Cracker Barrel Old Country Store has a new persona in its advertising arsenal. He's called "the worst camper in the world," and he was developed by agency Epsilon Chicago as the central character in an online marketing effort now unfolding to promote the restaurant chain's seasonal campfire meal, with items such as potatoes and corn on the cob and chicken all slow-roasted in tin foil....

DDB | January 22, 2016

State Farm late last year asked its roster agencies to pitch ideas for a brand refresh. Now, according to people familiar with the matter, the marketer has chosen DDB Chicago's idea. These people said the company has been calling it a brand "reframe," and while it's not immediately clear what DDB's idea is, it will most likely involve a move away from the "Get to a Better State" positioning....