Oneupweb

Merkle | August 04, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020, amidst a global pandemic, widespread social unrest, and economic uncertainty. Given...

Cyxtera | June 25, 2020

Cyxtera, a global leader in data center colocation and interconnection services, announced today the launch of its updated Channel Partner Program with the goal of increasing opportunities for its global ecosystem of partners and resellers. As part of the company’s investment in enhancing its channel program, Cyxtera has added Nicholas Voth as its new Vice President of Global Channel Strategy and Sales. The company also formally introduced its Influencer Referral Partner Program that provi...

Marketing Data

TAG | December 27, 2021

One of Philadelphia's renowned digital marketing agencies has rebranded its logo, website, and social media to eliminate gender biases and reflect its growing team more inclusively. The Agency Guide (TAG) revealed its new name, trading off the word "Guy" for "Guide" – in endeavors to all the more likely reflect its developing group of marketing analysts and its worldwide client base. When I founded the company in 2014, I was just...

DECK 7 | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B market...