MullenLowe Profero

MullenLowe Profero is the global digital transformation network of MullenLowe Group. We deliver an unfair share of attention for our clients’ brands through experience-led business transformation. MullenLowe Profero has worked with some of the worlds greatest brands, including ASOS, Diageo, Harley-Davidson, Royal Mail, Peninsula Hotels, Primark, Unilever, Virgin Trains and Western Union, creating digital platforms and experiences repeatedly awarded for effectiveness and vision.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MARKETING STRATEGY

VUTURE CONNECT ENABLES PARTNERS TO SEND PERSONALIZED EMAILS FROM THE PALM OF THEIR HANDS

Vulture | October 26, 2021

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Vuture, the enterprise-technology leader for professional services, announced Vuture Connect, which allows partners to send personalized emails to select clients from the palm of their hands. Marketers can empower partners to easily create and send emails to contacts using a flexible set of parameters that works through an integration with LexisNexis InterAction or without a CRM. Vuture Connect brings the best of personalized email to the mobile phone. Now marketing teams can expa...

Read More

MARKETING STRATEGY

AIM AND ADVISORS EXCEL ANNOUNCE STRATEGIC PARTNERSHIP

Advisors Internet Marketing | January 17, 2022

news image

Advisors Internet Marketing, the first fully digital-based financial marketing organization, specializing in helping independent financial advisors grow highly profitable location-independent businesses, entered into a strategic relationship with Advisors Excel. Advisors Excel is an industry leader that has redefined the role of a marketing organization in supporting independent financial advisors. AIM is the first to provide digital client acquisition services in the industry wit...

Read More

CONTENT MARKETING

SKAI REDUCES OMNICHANNEL ADVERTISING FRICTION WITH LAUNCH OF DYNAMIC SOCIAL-TO-RETAILER AD INNOVATION

Skai | May 12, 2022

news image

Skai, an intelligent marketing platform, has launched the industry's first Dynamic Commerce Ads (DCAs), helping advertisers design consumer-centric shopper journeys across the closed ecosystems of social media and retailer websites. DCAs create a frictionless purchase experience by dynamically driving Facebook and Instagram shoppers to their retailer of choice from advertisements that showcase up-to-date product details. Streamlining advertisers' omnichannel workflow, DCAs eliminate the ...

Read More

FACEBOOK’S NEW “STUDIO” APP REVEALS RENEWED CREATOR-CENTRIC FOCUS

Facebook | February 24, 2020

news image

Facebook is trying to dip its fingers into as many pots as possible, and this has made it so that the social media platform needs to cover a lot of bases in order to handle the enormous amounts of competition it is facing in the fields that it is tackling for the purposes of creating a monopoly that pretty much spans the entire internet all in all. One of its most visible wars has been against YouTube, with Facebook trying to position itself as a medium for video consumption as well which it has...

Read More
news image

MARKETING STRATEGY

VUTURE CONNECT ENABLES PARTNERS TO SEND PERSONALIZED EMAILS FROM THE PALM OF THEIR HANDS

Vulture | October 26, 2021

Vuture, the enterprise-technology leader for professional services, announced Vuture Connect, which allows partners to send personalized emails to select clients from the palm of their hands. Marketers can empower partners to easily create and send emails to contacts using a flexible set of parameters that works through an integration with LexisNexis InterAction or without a CRM. Vuture Connect brings the best of personalized email to the mobile phone. Now marketing teams can expa...

Read More
news image

MARKETING STRATEGY

AIM AND ADVISORS EXCEL ANNOUNCE STRATEGIC PARTNERSHIP

Advisors Internet Marketing | January 17, 2022

Advisors Internet Marketing, the first fully digital-based financial marketing organization, specializing in helping independent financial advisors grow highly profitable location-independent businesses, entered into a strategic relationship with Advisors Excel. Advisors Excel is an industry leader that has redefined the role of a marketing organization in supporting independent financial advisors. AIM is the first to provide digital client acquisition services in the industry wit...

Read More
news image

CONTENT MARKETING

SKAI REDUCES OMNICHANNEL ADVERTISING FRICTION WITH LAUNCH OF DYNAMIC SOCIAL-TO-RETAILER AD INNOVATION

Skai | May 12, 2022

Skai, an intelligent marketing platform, has launched the industry's first Dynamic Commerce Ads (DCAs), helping advertisers design consumer-centric shopper journeys across the closed ecosystems of social media and retailer websites. DCAs create a frictionless purchase experience by dynamically driving Facebook and Instagram shoppers to their retailer of choice from advertisements that showcase up-to-date product details. Streamlining advertisers' omnichannel workflow, DCAs eliminate the ...

Read More
news image

FACEBOOK’S NEW “STUDIO” APP REVEALS RENEWED CREATOR-CENTRIC FOCUS

Facebook | February 24, 2020

Facebook is trying to dip its fingers into as many pots as possible, and this has made it so that the social media platform needs to cover a lot of bases in order to handle the enormous amounts of competition it is facing in the fields that it is tackling for the purposes of creating a monopoly that pretty much spans the entire internet all in all. One of its most visible wars has been against YouTube, with Facebook trying to position itself as a medium for video consumption as well which it has...

Read More