MullenLowe Profero

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MullenLowe Profero is the global digital transformation network of MullenLowe Group. We deliver an unfair share of attention for our clients’ brands through experience-led business transformation. MullenLowe Profero has worked with some of the worlds greatest brands, including ASOS, Diageo, Harley-Davidson, Royal Mail, Peninsula Hotels, Primark, Unilever, Virgin Trains and Western Union, creating digital platforms and experiences repeatedly awarded for effectiveness and vision.

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Marketing Data

ACOUSTIC FORGES ALLIANCE WITH KPMG TO DELIVER CONSISTENT, PERSONALIZED MARKETING ACROSS CHANNELS

Acoustic | November 17, 2021

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Acoustic, an open and independent marketing cloud and analytics provider, announced that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences. Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding o...

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Marketing Strategy

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

news image

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Read More

Marketing Strategy

SUGARCRM AND REDINGTON GULF ENTER PARTNERSHIP

SugarCRM | April 26, 2022

news image

SugarCRM announced a strategic distribution partnership with Redington Gulf. Redington will distribute SugarCRM’s AI-driven solution portfolio for sales, marketing, and customer service to businesses in the Middle East. “Working together, Sugar and Redington will be a dominant force to address the unmet needs of mid-market organizations in the Middle East seeking a modern AI-driven CRM platform to improve customer engagement and boost business growth by delivering a hi...

Read More

Martech

AFFINITIV LAUNCHES NEW SOLUTION-BASED MANAGEMENT CONSOLE

Affinitiv | January 27, 2022

news image

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows dealerships to track productivity more effectively across all dealers within a group. Additionally, DealerLens provides dealerships with a high-level overview of the performance of each Affinitiv product they are usi...

Read More
news image

Marketing Data

ACOUSTIC FORGES ALLIANCE WITH KPMG TO DELIVER CONSISTENT, PERSONALIZED MARKETING ACROSS CHANNELS

Acoustic | November 17, 2021

Acoustic, an open and independent marketing cloud and analytics provider, announced that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences. Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding o...

Read More
news image

Marketing Strategy

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Read More
news image

Marketing Strategy

SUGARCRM AND REDINGTON GULF ENTER PARTNERSHIP

SugarCRM | April 26, 2022

SugarCRM announced a strategic distribution partnership with Redington Gulf. Redington will distribute SugarCRM’s AI-driven solution portfolio for sales, marketing, and customer service to businesses in the Middle East. “Working together, Sugar and Redington will be a dominant force to address the unmet needs of mid-market organizations in the Middle East seeking a modern AI-driven CRM platform to improve customer engagement and boost business growth by delivering a hi...

Read More
news image

Martech

AFFINITIV LAUNCHES NEW SOLUTION-BASED MANAGEMENT CONSOLE

Affinitiv | January 27, 2022

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows dealerships to track productivity more effectively across all dealers within a group. Additionally, DealerLens provides dealerships with a high-level overview of the performance of each Affinitiv product they are usi...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us