On February 15, Amperity announced a Strategic Collaboration Agreement with Amazon Web Services, Inc. (AWS). This agreement will help support digital transformations for companies looking to implement first-party data strategies and engage new segments of customers.
As a leading customer data platform, Amperity will be enabled to do more for cloud-based customer-centric tools owing to this collaboration. It will also be able to provide artificial intelligence-based insights, support scaling of Amperity’s AWS practice, and deliver innovative services and products for a unified view of the customer.
"At Brooks Running, truly understanding our runners is at the heart of everything we do," said Melanie Allen, Senior Vice President and Chief Marketing Officer at Brooks Running. "Based on our experience using both AWS and Amperity, this collaboration makes perfect sense as it builds upon each company's core strengths to deliver high-level actionable insights that directly impact how we serve runners with only the best brand experiences."
Our technology partners play a crucial role in enhancing the customer experience across every touchpoint, including marketing, sales, information technology, and data science. It's an honor to enter into a Strategic Collaboration Agreement of this kind with AWS, serving the growing digital customer experience segment. Working together, we will ensure our joint customers have first-class experiences through the innovative services that both AWS and Amperity provide."
Derek Slager, CTO at Amperity
"AWS and Amperity understand that to transform faster, enterprises need a better way to store, access, and leverage customer data," said Ruba Borno, Vice President, Worldwide Channel and Alliances at AWS. "Our line-of-business customers in every industry frequently tell us that they need to leverage their data to be more agile in response to changing consumer behaviors and preferences. This collaboration with Amperity is driving modern data solutions that deliver consumer insights, faster, to our customers."
Through this collaboration, AWS and Amperity will help customers transform their interactions with end customers by using industry-relevant, cloud-based solutions.