Mindshare

OMD USA | March 23, 2016

The shortlist has been revealed for The Drum Marketing Awards, with WCRS, Mindshare, OMD and Zenith Optimedia amongst the most nominated agencies...

Mindshare | March 14, 2016

Greg Manago: When I started at Mindshare in the beginning [2005], it was all under this rubric of branded entertainment. [Mindshare's chief content officer and I] always hated that—what is it? What's happened over the past 10 years is as content has become so important in media plans and the marketing mix our group evolved. We always look at ourselves as a content and production group inside a media agency. Having never worked in an ad agency we didn't understand how they tradi...

Mindshare | June 15, 2016

Mindshare India, GroupM's media planning and buying agency, has roped in Big FM's national marketing head Vishal Singh as principal partner - client leadership. Singh had quit Big FM in May. Confirming the news to afaqs!, Singh says, "I am heading the PepsiCo account at Mindshare and am responsible for the media buying and planning for the brand." Singh, in his new role, reports to Ruchi Mathur, leader, North, Mindshare. Prior to Big FM, Singh worked with Idea Cellular and was ...

Mindshare | June 07, 2016

A lack of understanding of the programmatic function in certain local markets has prompted Mindshare to centralise its Southeast Asia planning operations in Singapore. “Our planners weren’t ready,” said Sanchit Sanga, chief digital officer, Asia Pacific, speaking at an event organised by the Mobile Marketing Association and InMobi. “We had to break that thinking at the core and take some hard decisions. So we’ve taken away planning from markets, and everything is no...