Mediaplanet

MARKETING DATA

Broadhead | January 06, 2022

One of Minnesota's leading independent firms and integrated marketing agencies, Broadhead has acquired HMH Agency to serve the fast-paced future of food, agriculture, and transportation categories. Broadhead and HMH will also combine resources to provide best-in-class services in some areas that will assist the whole client portfolio, including data science, predictive analytics, experience design, public relations, and expanded media and consumer research and insights offerin...

MARKETING DATA

Cordial | December 02, 2021

Cordial, the leading cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry's most advanced predictive models for customer engagement.<...

Impartner | August 24, 2020

Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's m...

MARKETING DATA

Tinuiti | February 16, 2022

Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced a partnership agreement with Reddit to become the platform's first independent agency partner. The landmark partnership will give Tinuiti clients early and increased access to Reddit tools, teams and resources: from dedicated creative strategy support via Reddit's in-house agency team, KarmaLab; to early looks at Reddit research reports; t...