Mediaplanet

MARKETING STRATEGY

Indico Data | March 03, 2022

On March 2, Indico Data, the unstructured data company, announced the appointment ofMichael Youngas the Vice President of Ecosystems and Alliances, andBrandi Corbelloas the Vice President of Business Development. Mr. Young is set to lead strategy, development, and field operations for Indico's global partner program. This will include global system integrators, technology alliances, and channel partners. Through the ...

Google | February 06, 2020

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmai...

Messe Frankfurt | September 22, 2020

The Ambiente, Christmasworld and Paperworld trade fairs will be held as a joint event under the name International Consumer Goods Show – Special Edition in Frankfurt am Main from 17 to 20 April 2021 as a one-off. This live event will be supplemented by targeted digital offerings from the Consumer Goods Digital Days. Due to the merger, the new date and the hybrid character of the event, new business-enhancing synergy effects for the entire industry will result under the current pandemic con...

CHANNEL PARTNERSHIPS

VROMO | May 24, 2022

The leading delivery software solution for the restaurant sector, VROMO, announced a strategic partnership with globally recognized software, payments and hardware company, Square. This partnership will provide hundreds of thousands of restaurants across the US access to VROMO’s delivery software and multiple third-party fleet options. VROMO software is specifically designed for the restaurant sector. It automates delivery management for restaurants. It has features like dri...