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True Influence | August 17, 2020
True Influence®, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing intent monitoring on specific personas to identify individuals and buying group members that are in market allows marketers to watch the behavior o...
Social Media Marketing
IZEA Research | January 15, 2022
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series o...
Marketing Strategy, Customer Experience
Globenewswire | August 04, 2023
AdRoll, a leading marketing and advertising platform for growing brands, today announced a new partnership with WooCommerce, the popular open-source ecommerce platform for WordPress. The integration enables merchants to track and target online shoppers more effectively with cross-channel campaigns, helping them increase conversions and revenue. The integration, or extension, allows merchants to automatically place a pixel on their website to track customer behaviors in real time...
Channel Partnerships
Diginius | April 29, 2022
Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognitio...
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Marketing Strategy, Martech, Channel Partnerships
Marketing Strategy, Marketing Analytics, Channel Partnerships
Marketing Strategy
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