Genesis Burson-Marsteller

Content Marketing

Rightpoint | January 23, 2023

A Genpact company, Rightpoint, was identified for its Global Experience leadership with the company's Total Experience approach, including employee, customer, and product experience. The company's expert approach towards developing bespoke employee, customer, and product experiences has earned it numerous industry-wide recognition in past years. It includes the Microsoft US Partner Award for Employee Experience last year in June, when the company was acknowledged as a wi...

Act-On Software | October 21, 2020

Act-On Software, the leading growth marketing automation platform, today announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing strategies. Act-On’s integration with Zoom is fi...

Channel Partnerships

Fungible | April 21, 2022

Fungible, Inc., an infrastructure company, announced the launch of the Fungible Partner Exchange (FunPX) partner program. This program allows distributors, resellers, and technology providers to connect, collaborate and grow their composable infrastructure capabilities. It offers best-in-class technology solutions crucial to cloudify the world’s data centers. “It’s my pleasure to announce the FunPX partner program. We recognize the importanc...

Magnolia Headless CMS | June 08, 2020

Over a third (31%) of marketers working in the retail sector say that a “lack of clear ownership” is their biggest challenge when building digital experiences. That’s according to new research from leading CMS provider, Magnolia. The Magnolia report, ‘The state of CMS in the retail sector,’ incorporates a survey of 200 marketers and IT professionals and examines the unique needs and challenges of marketers in the retail sector. It revea...