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Cox Media | September 29, 2016

Videa, a “supply-side” programmatic TV sales platform incubated by Cox Media Group, officially launches today, enabling advertisers and agencies to buy local broadcast TV inventory in much the same way they buy digital media programmatically. The platform, which was beta tested late last year, enables buyers to plan and buy full local TV schedules on a forward reserve basis, leveraging the same kind of consumer segmentation data they use to buy, analyze and optimize digital programma...

Facebook | November 10, 2016

A 'call to action' ad can now become a 'call to conversation' as a new messaging app for paid advertisers on Facebook makes it possible for marketers to turn its messenger bots into ad bots. In other words, when a sponsored ad appears in a news feed, a user can instantly "have an open, existing conversation with a brand," on Facebook messenger....

RAPP | March 01, 2016

Carolyn Stebbings, Executive Managing Partner at RAPP, has been named one of DataIQ’s most influential people in data-driven business. Nominated by peers in the industry, Stebbings is amongst the “data enablers” in DataIQ’s Big Data 100. In Stebbings’ interview with DataIQ, she speaks on her path to power and experiences in the data industry. “My 2015 proudest moment was RAPP putting smart data and technology at the heart of our POV, meaning that...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...