Econsultancy

Marketing Strategy

Infinidat | June 28, 2022

On June 22, Infinidat, a leading provider of enterprise storage solutions, announced new developments to strengthen its position in partnering, supporting and co-selling with channel partners. The company is accelerating the adoption of storage-as-a-service (STaaS) to enhance its partner sales enablement efforts. Infinidat will launch a new global version of its partner portal in July, rebuilt from the ground up, to train and equip solution providers around the world to grow their...

Martech, Channel Partnerships

Business Wire | June 28, 2023

Veracode, a leading provider of intelligent software security solutions, today announced the launch of the Veracode Velocity Partner Programme in the EMEA region. The newly structured programme will empower partners to grow their security practices quickly and profitably using Veracode’s intelligent software security platform, enabling accelerated deal closures, expanded market share, and revenue growth. With software supply chain risk and the rapid advancement of generati...

Channel Partnerships

Bluecat | June 09, 2022

BlueCat Networks, the Adaptive DNS ™ Company, announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management solutions. Effective immediately, all new businesses will go through its channel partner program. Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and pr...

Marketing Strategy

Imaginuity | October 27, 2021

Imaginuity has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform. Designed to drive engagement and customer acquisition, Pylot e...