CHANNEL PARTNERSHIPS

Bluecat's Global Channel Partner Program Will Manage All New Business

Bluecat | June 09, 2022

Channel Partner Program
BlueCat Networks, the Adaptive DNS ™ Company, announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management solutions.

Effective immediately, all new businesses will go through its channel partner program.

Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand."

Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand."

Both new and existing partners will benefit from the following enhancements:
  • Profitable incentives and fixed minimum margins
  • An extended educational and certification procedure that will help clients by providing BlueCat technology deployment and support services
  • New sales tools for the North American, European, Middle Eastern, and Latin American markets
  • Customized plug-and-play marketing campaigns and content that will enable partners to promote BlueCat solutions to their existing and new clients 
  • Revamped partner site that simplifies access to critical product information and resources required to clinch sales

Dennis Dahl, Executive Vice President of Strategic Partnership Engagement for Trace 3, said, "Success for our customers means having a resilient network that's secure and flexible enough to innovate and adapt. This program makes it easier to show customers how BlueCat's solutions can tame the network complexity they're facing, especially in the cloud."

Rolf-Peter Grumbach, Division Manager of Enterprise Networks & Solutions at Axians Deutschland, said, "We're eager to help our customers adopt hybrid cloud and tackle digital transformation with an industry leader in customer care and a pioneer in DNS management."

Spotlight

People today shop online, but most still prefer to complete their purchases in a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store.1 Getting better insight into this complex digital-to-physical purchase path helps marketers design better experiences for customers, allocate budget more effectively, and optimize digital marketing programs. However, advertisers often struggle to connect digital advertising impact to offline traffi c and sales. Because aggregate industry benchmarks are diffi cult to source or fi nd, they have traditionally used rough estimates or third-party data providers to connect offline purchases with online marketing.


Other News
CONTENT MARKETING

Cooler Screens Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Cooler Screens | May 19, 2022

In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world's largest digital media platform for retail. Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail and the new leadership team will enable this mission. "This is retail media 2.0., and with a world-class team of accomplished innovators in place we are poised to not only bring the digital and physical worlds together and transform omnichannel marketing but also create an industry gold standard. This collapses the consumers' path to purchase into a few feet of retail space and a few seconds as opposed to traditional sequential ads that require much longer periods of time and much more physical space to drive sales," Cooler Screens Cofounder and CEO Arsen Avakian New Team Members Will Bring the Science of E-Commerce to Physical Retail Cooler Screens' leadership team additions include Lindell Bennett from Amazon as chief revenue officer and Shelly Schaffer as chief financial officer. Additionally, Cooler Screens' Chief Customer Experience and Operating Officer John Gomez was promoted and will take on additional responsibilities as president while retaining his former responsibilities. As chief revenue officer, Bennett brings extensive experience building new teams and businesses, while also launching new technologies and products. He will focus on helping brands capture the attention of customers already in the aisle, to build brand equity and increase sales simultaneously. His goals include establishing an insights-led revenue organization, strengthening the direct sales team, expanding distribution of Cooler Screens through programmatic partnerships, helping agency partners activate new in-store media opportunities and developing deeper omnichannel measurement for brands. "I spent over a decade helping define something new: the nascent retail media landscape," Bennett explained. "This experience is important because, at Cooler Screens, we are redefining the in-store experience by meeting customers where they are at – in the aisle – and finding new ways to help them make decisions while there. The question is, how do we make the experience better for customers while also providing an opportunity for brands to stand out? That's a question that I want to help answer, because there is a huge opportunity here for brands, not just in terms of messaging, but also in terms of measurement. I can't wait to help unlock this potential." In just over ten years at Amazon, Bennett held a number of US roles, leading enterprise CPG, running the mid-market and pioneering the enterprise cable and wireless business. He also spent time in Asia, leading the mid-market and enterprise sales teams for Japan, while also launching Amazon's first ad sales team in China. Additionally, he started and led the task force that built Amazon's narrative and reporting framework and was a key contributor to its brand-building and omnichannel measurement suites. As chief financial officer, Schaffer brings more than three decades of experience in financial and strategic planning, investor relations, business development, compliance and governance to her role at Cooler Screens, where she will be instrumental in accelerating and broadening growth across the ecosystem of retailers, brands, agencies, resellers and programmatic partners. Her extensive background has focused on technology and software, online platforms and branded consumer products in public, private and venture-backed companies, including The Coca Cola Company, Support.com, Yahoo, Mercury Interactive, Catalina Marketing, Nestle and more. Gomez, now Cooler Screens' president, chief consumer experience officer and COO, executed Cooler Screens' expansion in Walgreens, Kroger, Giant Eagle, Chevron, and CVS stores. Prior to joining Cooler Screens, he was president and CEO of KKR-owned Cardenas Markets, where he doubled the size of the $1 billion-plus food retailer. He also held the positions of EVP of operations, marketing and merchandising at Trader Joe's and chief operating officer at Argo Tea. New Advisory Board Members Will Inform Cooler Screen's Cutting-Edge Strategy Three leading growth and innovation experts will join the startup's advisory board: Andrew Appel, former president and CEO of the predictive analytics service IRI; Andrew Hill, chief data officer of global CPG marketer Unilever; and John Clavadetscher, who is transitioning from his full-time role as Cooler Screens' president and chief commercial officer. Appel, who was president and CEO of IRI for nine years, brings substantial experience in data and analytics to Cooler Screens advisory board. At IRI, he led the company's transformation from an insights provider to delivering growth as a technology focused Big Data global company. Over his approximately six years at Aon, Appel was CEO of two multi-billion-dollar divisions and was promoted to COO in his last year at the organization. Hill is responsible for Unilever's global data, advanced analytics, and information agenda spanning the full enterprise. He was named DataIQ's most influential person in data for 2022, as well as data visionary. Prior to coming to Unilever, he spent 20 years at global customer data science company Dunnhumby in leadership roles across North America and Europe. "Starting from the C-suite and advisory board and throughout the entire organization, Cooler Screens has assembled a team of innovators with a sure footing in uncharted terrain," Avakian said. "Their forward-looking leadership will put our technology at the service of consumer trust and the user experience. This is the team that can bring the data-driven science of e-commerce to retail, fusing these two channels to enable true omnichannel marketing." About Cooler Screens Cooler Screens is creating the world's largest in-store digital media and merchandising platform for retail. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context, and content. Cooler Screens has brought innovation, transparency, and relevancy to the channel with its audience-based point of decision platform that puts customer privacy first with certified identity-blind technology. With 90% of food, beverage and health category purchases still taking place in physical stores, Cooler Screens enables retailers to quantify and improve consumer experiences and allows brands to drive sales and build brand equity by connecting with consumers at the first moment of truth. Retail partners span grocery, drug, and convenience stores, including Walgreens, Kroger, Giant Eagle, Chevron, and CVS.

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MARTECH

Nucleus Research Releases 2022 Marketing Automation Technology Value Matrix

Nucleus Research | June 29, 2022

The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh. “We found companies across all industries plan to increase personalization in marketing messages through customizations based on AI and ML capabilities within their marketing automation platform." Over the past 12 months, leaders in the space have focused on delivering the same level of campaign targeting and customization without access to third-party cookies. Nucleus expects leaders to continue focusing on integrations with operational and back-office systems to differentiate their offerings throughout the next 18 months. Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. These include Adobe, HubSpot, Oracle, Salesforce, and SugarCRM. The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. These include Acoustic, SAP, and SharpSpring. Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include ActiveCampaign, Act-On, Keap, Mailchimp, and Zoho due to their ease of use. Core Providers deliver core capabilities for those organizations looking for a straightforward solution with quick time-to-value. This year’s Value Matrix Core Providers are Demandbase, Drip, Klaviyo, and Sendinblue. About Nucleus Research Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.

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MARTECH

ActiveCampaign Launches No-Code Data Model Solution for Businesses to Unify and Take Action on Their Data

ActiveCampaign | June 10, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business. Now, customers can more easily model data to their unique business needs and take action on it through automations, email personalization, lead generation forms, reporting and more. With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case. A large focus for ActiveCampaign is ensuring customers can easily create and manage custom objects without requiring API expertise or developer support. With many businesses strapped for bandwidth and support, they don’t always have the coding power to utilize custom objects. Today, ActiveCampaign democratized access to these tools and leveled the playing field for businesses of all sizes, giving everyone a chance to succeed and grow. One of ActiveCampaign’s values is to iterate everything, always—which is consistent with its continuous product updates and added features that make a great platform even easier to use. Feedback from its customers via G2 proves the technology is integral to their marketing needs—from automation to sales engagement to landing page building, customers continue to use ActiveCampaign for all of their marketing needs. In G2's Spring 2022 Report, ActiveCampaign led the attribution category, putting the company at number one in four categories, including lead scoring, pop-up builder and email template builder. The company also landed in the top three in seven G2 categories, including: marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization and online form builder. This came on the heels of ActiveCampaign ranking at the top of G2’s Best of Software 2022 in February. The company also received accreditation and an A+ rating from the Better Business Bureau. ActiveCampaign’s Chief Marketing Officer Maria Pergolino joined BBB’s Board of Directors in March to help to bridge the gap between B2C and B2B businesses. With the company’s intense focus on helping companies grow, Pergolino will provide powerful insights into how organizations can foster better goodwill within the community. ActiveCampaign achieved additional accolades this past quarter, including: Winning three new TrustRadius "Best Of" awards for Relationship, Value and Feature Set in Marketing Automation, in addition to winning TrustRadius Top Rated awards in five categories: CRM, email marketing, marketing automation, SMS marketing, and sales and automation marketing. Named one of the best large companies to work for in 2022 by Purpose Jobs and Comparably’s ‘Best Companies’ in Chicago 2022. The company’s VP of Global Security Sue Bergamo was named cybersecurity professional of the year. Landed on G2’s Best of Software 2022 for content management products, small business products, commerce products, best software products, sales products and office products. Received a 2022 Excellence in Customer Service Award from Big Intelligence Group. Finalist for Mira’s scale-up of the year and exceptional employer awards. CRM finalist for the CX Awards. SIIA CODiE nominee for best marketing solution. Along with product and company award wins, the company also received feedback directly from its customers this past quarter about the positive impact CXA has on their businesses. In fact, ActiveCampaign customers reported they expect to double their revenue in 2022 (growing by 100% over the next year), compared to the typical 3.5% growth seen from those using legacy email marketing, marketing automation and CRM tools. This includes customers like Apple Rose Beauty who increased their online sales by 300% with CXA. To support customers even further, Shounak Simlai joined this quarter as the company’s VP of data strategy and business intelligence, leading the data teams to optimal efficiency and using their insights to support positive business outcomes. About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

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CHANNEL PARTNERSHIPS

Versa Networks ACE Partner Program Wins 2022 Visionary Spotlight Award for Channel Deployments of the Year

Versa Networks | July 13, 2022

Versa Networks, the recognized secure access service edge (SASE) leader, today announced that ChannelVision Magazine has named its Versa ACE (Accelerate, Captivate, Engage) Partner Program as a winner of the 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category. This year’s honorees are recognized for innovative solutions and their commitment to adapt to a changing workplace. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “The competition this year will be remembered for the applicants’ unique approaches to solving issues and creating solutions that answer the call of partners and end users. We had a record number of total entries, which made this year’s competition tougher than ever.” Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s formal global channel partner program for VARs, SIs, SPs and MSPs. The program expands the ecosystem of highly engaged Versa partners delivering unique customer value through the differentiated Versa SASE and Versa Titan solutions. The program provides formalized sales, pre-sales, and technical training focused on enabling partners to build specialties and become SASE Specialized and/or Titan Specialized. The program offers partners the industry’s first SASE accreditation. Versa ACE partners are rewarded for achieving competency and expertise in their specialty areas and are eligible for discounts, sales and marketing benefits to open new revenue opportunities. “The Versa ACE Partner Program educates and equips partners around the industry’s leading SASE solution available to deliver the best secure access deployments for their clients,” said John Atchison, Head of Global Channel Marketing with Versa. “It is an honor to be recognized for channel deployments of the year with this Visionary Spotlight Award. Our comprehensive program enables partners to capitalize on the rapidly growing SASE market opportunity and become their clients’ full-service provider of the industry’s leading SASE solutions. Versa ACE partners benefit from a program structure which fosters a synergistic relationship for growth, new opportunities, and prosperity both today and into the future.” The Versa ACE Partner Program provides partners with a ramp to revenue plan which enables them to quickly onboard and successfully start generating pipeline within 90 days. Included in the ramp-up resources is enablement through Versa Academy, a global learning platform. The program structure requires that partners complete the prescriptive sales, pre-sales and technical training and certifications to successfully facilitate customer engagements that deliver unique customer value. The program was created to generate new recurring revenue opportunities and increase profitability and margins through the creation of new partner value-added services, enabling partners to differentiate themselves from their competitors. For more information or to join the Versa ACE Partner Program, visit https://versa-networks.com/partners/. Versa SASE delivers tightly integrated services via the cloud, on-premises, or as a blended combination of both via Versa Operating System (VOS™) with a Single-Pass Parallel Processing architecture and managed through a single pane of glass. Versa began delivering SASE services such as VPN, Secure SD-WAN, Edge Compute Protection, Next-Generation Firewall, Next-Generation Firewall as a Service, Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA) more than five years ago. Versa uniquely provides contextual security based on user, role, device, application, location, security posture of the device, and content. As the leader in SASE, the fastest growing security and networking category, and executing on SASE services for years, Versa is the only solution proven to deliver the industry’s leading and differentiated architecture for high performance and security. Dell’Oro Group listed Versa as the 2021 SASE market share leader with 84-percent market share for the unified category in its 4Q21 Network Security Quarterly Report; and Frost and Sullivan ranks Versa as the #2 worldwide market share leader in SASE. Gartner has identified Versa SASE as having the most SASE components out of all 56 vendors Gartner evaluated. Enterprise Management Associates (EMA) also found that Versa SASE has the most SASE supported functions, as published in its industry report. About the Visionary Spotlight Awards ChannelVision’s annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services, and deployments across numerous technology categories. Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, creativity, and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers. For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at berge@bekabusinessmedia.com. About Versa Networks Versa Networks, the leader in SASE, combines extensive security, advanced networking, industry-leading SD-WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers, and via the simplified Versa Titan cloud service designed for Lean IT. Thousands of customers globally with hundreds of thousands of sites trust Versa with their networks, security, and clouds. Versa Networks is privately held and funded by Sequoia Capital, Mayfield, Artis Ventures, Verizon Ventures, Comcast Ventures, Liberty Global Ventures, Princeville Capital, RPS Ventures and Triangle Peak Partners. For more information, visit https://www.versa-networks.com or follow Versa Networks on Twitter @versanetworks.

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Spotlight

People today shop online, but most still prefer to complete their purchases in a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store.1 Getting better insight into this complex digital-to-physical purchase path helps marketers design better experiences for customers, allocate budget more effectively, and optimize digital marketing programs. However, advertisers often struggle to connect digital advertising impact to offline traffi c and sales. Because aggregate industry benchmarks are diffi cult to source or fi nd, they have traditionally used rough estimates or third-party data providers to connect offline purchases with online marketing.

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