Culture Mafia

CHANNEL PARTNERSHIPS

Backblaze | May 13, 2022

Backblaze, Inc., an independent storage cloud platform, announced the launch of its channel partner program. This announcement follows Backblaze’s recent announcement of a capacity billing model exclusive to the channel- Backblaze B2 Reserve. In addition, It includes a suite of benefits, rewards, and resources developed to enhance and simplify incentives for resellers and distributors who bring B2 Cloud Storage to their customers. “When it comes t...

CONTENT MARKETING

Northwicks Consulting | June 11, 2021

What does that mean for you as a self-funded business owner? It implies your business will ultimately fizzle without the essential frameworks set up, regardless of how much financing you have. Brandon Northwick, the proprietor of Northwicks Consulting, focused on building the ideal sales & marketing system- prior to whatever else - in light of the fact that he discovered early on in his career the root of the issue for entrepreneurs was not having proper syste...

Google | March 10, 2020

With cell phones dominating the world and how users find more convenience in using the mobile internet, Google Search has finally decided to revamp their own algorithms and therefore later this year, Google will start using mobile-first indexing for all of the websites to come. Indexing is a process in which Google crawls the web from time to time to rank the content on websites and then update its own search results to provide more relevant results to the end-user. Previously, the crawlers used...

CONTENT MARKETING

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...