CONTENT MARKETING

BASSO360 Marketing & Advertising Launches Campaigns for Five New Clients

BASSO360 | June 02, 2021

Cory Basso, CEO of Basso360 Marketing & Advertising and award-winning marketing and advertising executive, announced the addition of five new clients and the focus of their campaigns today. Basso brings to Texas Beer Company, The Witte Museum, Morgan's Wonderland Inclusion Foundation, Janicek Law, and Rubiola Realty & Mortgage 37 years of brand building and marketing strategy. Basso has also joined the San Antonio CMO Consulting Group and San Antonio-based Advanced Operations Partners.

Basso360 created a cause-based marketing campaign for Texas Beer Company's new craft beer, K9 Lager, which will be available in June. The beer is a new addition to Texas Beer Company's award-winning craft beer line. Sales will benefit the nonprofit K9s For Warriors, the nation's largest trained service dog provider to military veterans suffering from service-related trauma. K9s For Warriors, based in Florida, is building a new facility in San Antonio that will open this fall.

Basso360 will enhance Morgan's Wonderland Inclusion Foundation's (MWIF.com) Mission of Inclusion while also promoting their many Ultra Inclusive, fully-inclusive entities – Morgan's Wonderland, Morgan's Wonderland Inspiration Island, the brand new Ultra-Inclusive Morgan's Wonderland Camp, The Multi-Assistance Center at Morgan's Wonderland (The MAC), and Morgan's Wonderland Sports.

Rubiola Realty & Mortgage and Janicek Law are the most recent additions to Basso360. Basso360 will raise awareness for Rubiola's unique, low-cost transaction fee of $499, which is offered to agents instead of the thousands of dollars that agents now pay brokers. In addition, Basso360 will build a brand awareness campaign for its real estate and mortgage services. Basso360 will devise a strategy to assist Janicek Law in bringing clients who have experienced physical, sexual, or mental abuse while under the care of a nursing home, assisted living homes, or home healthcare, as well as Medical Malpractice Clients, to Janicek Law, which has been helping victims of abuse and Medical Malpractice for over 25 years.

About Cory Basso

Cory Basso has 37 years of advertising and marketing experience, having worked with some of the world's best-known brands, including Toyota USA, Famers Insurance, Mazda, Coors Light, Heineken Worldwide, Molson, Capital One Credit Cards, and Sony USA. For the past 17 years, Basso has led H-E-B's marketing and advertising operations. His experience includes automotive, beverage distribution, electronics, financial services, retail, and professional sports marketing. Brand transformation and building, digital transformation, and product brand development are all areas of expertise for Basso.

Spotlight

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.


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CHANNEL PARTNERSHIPS

Altair Names Decision Network as Data Analytics Channel Partner for France

Altair | September 13, 2022

Altair, a global leader in computational science and artificial intelligence (AI), announced that Decision Network has joined Altair’s growing channel partner network. Decision Network, which has offices in Paris, Lille, Rennes, and Toulouse, France, will offer all of Altair’s data analytics solutions to its customers in France. Decision Network has major customers in sectors like banking, insurance, industry, and public service, and offers expertise, consulting and training focused on data. “We’re very excited to add Decision Network to our channel partner community,” said François Weiler, managing director, Altair France. “We’re very excited to add Decision Network to our channel partner community,” said François Weiler, managing director, Altair France. “Their SAS language expertise and their work related to the integration of Altair SLC in complex environments makes Decision Network a trusted partner that will grow Altair’s data analytics business in France.” “Decision Network, a group of experts with more than 20 years of data experience, was the first technical partner of WPS in France 15 years ago. This solution helps users implement, evolve, and maintain their data analytics projects – from the IT department to business services – through its consulting, expertise, optimization, and training activities. This partnership allows us to perpetuate and reinforce our actions to modernize our customers’ data architecture,” said Gilles Fontanini, Decision Network. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future.

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MARTECH

DTEX Systems and GuidePoint Security Partner to Deliver Human-Centric Insider Threat Intelligence and Security Solutions

DTEX Systems, GuidePoint Security | September 12, 2022

DTEX Systems, the Workforce Cyber Intelligence & Security Company, today announced a strategic partnership with GuidePoint Security, a leading cybersecurity solutions provider. With DTEX, GuidePoint’s customers will gain the real-time contextual behavioral intelligence needed to answer the Who, What, When, Where, Why and How related to any potential insider threat situation, compromised account event, or data loss scenario without invading an employee’s personal privacy. “Workforce Cyber Intelligence & Security is more important than ever in today’s digital, distributed, and remote B2B environment. The security perimeter has evaporated, raising the stakes for insider risk detection and threat mitigation,” said Brian Stoner, Vice President, Worldwide Channel and Alliances, DTEX Systems. “Workforce Cyber Intelligence & Security is more important than ever in today’s digital, distributed, and remote B2B environment. The security perimeter has evaporated, raising the stakes for insider risk detection and threat mitigation,” said Brian Stoner, Vice President, Worldwide Channel and Alliances, DTEX Systems. “The future of data loss prevention and protection is human-centric, not data-centric. Together, GuidePoint and DTEX will help organizations better understand the human element impacting their security risk posture to develop more effective and efficient threat management programs without infringing on employee privacy.” DTEX InTERCEPT is a first-of-its-kind Workforce Cyber Security solution that brings together the capabilities of Insider Threat Management, User and Entity Behavior Analytics, Digital Forensics, and Zero Trust Behavioral DLP in an all-in-one lightweight, cloud-native platform. Its patented DMAP+ technology continuously collects and synthesizes hundreds of unique elements of enterprise telemetry from data, machines, applications, and people to surface dynamic ‘Indicators of Intent’ that offer insight into anomalous, abnormal behavior and related events. Unlike data-centric DLP and UEBA tools or intrusive employee monitoring solutions, DTEX’s next-gen platform collects application metadata only, eliminating the need to scan files, capture email or website content, monitor electronic conversations, record screens, or log keystrokes. In only a few months of partnership, GuidePoint Security and DTEX have been selected as the solution providers of choice for some of the world’s most well-known brands in the financial services and digital communications markets. Leveraging DTEX’s solutions, GuidePoint’s consultants provide customers with a comprehensive overview of their insider risk, identify gaps in coverage/policy, and develop roadmaps to help them achieve their objectives. To learn more about DTEX’s global partner ecosystem, please visit: https://www.dtexsystems.com/company/partners/ About DTEX Systems DTEX Systems helps hundreds of organizations worldwide better understand their workforce, protect their data, and make human-centric operational investments. Its Workforce Cyber Intelligence & Security platform brings together next-generation Zero Trust DLP, UEBA, digital forensics, user activity monitoring and insider threat management in one scalable, cloud-native platform. Through its patented and privacy-compliant meta-data collection and analytics engine, the DTEX platform surfaces abnormal behavioral ‘indicators of intent’ to mitigate risk of data and IP loss, enabling SOC enrichment with human sensors and empowering enterprises to make smarter business decisions quickly. To learn more about DTEX Systems, please visit www.dtexsystems.com. About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.

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MARTECH

Tufin Appoints e92plus as a UK Distributor to Support Channel Growth

Tufin | November 17, 2022

Tufin®, the leader in network security policy management, today announced it has appointed e92plus to build its channel presence in the UK. e92plus is a leading UK cybersecurity distributor working with more than 1,200 VARs, MSPs, SIs and CSPs. It is credited with having launched some of the biggest names in cybersecurity and has transformed distribution - especially around cloud security and managed services. As a channel-first provider, Tufin is experiencing significant growth, driven by increased demand for policy-based support to manage network complexity, as enterprises navigate the challenges of cloud growth, cloud migration and hybrid infrastructures. Tufin selected e92plus for its specialist security focus, its large ecosystem of partners, and its track record in building out new sales opportunities for vendor partners in the UK. Nick Lowe, VP Sales Europe for Tufin, said:“Our aim is to focus on investing in the channel to expand and support further growth. This partnership is a big step in the next stage of growth for Tufin and will help us to build new opportunities with a wide network of channel partners. We chose e92plus because it’s a security-first organisation and one of the most innovative distributors in the marketplace. It has a wide reach within the systems integration markets and its technical expertise and excellence is fully aligned with our own aims to develop mutual pipelines, with logo acquisitions in areas that we don’t currently see coverage. Our channel partners focus on Tufin being a game-changer for complex enterprises and e92plus will help us reach further and wider - particularly in its UK market - enabling us to support our channel partners throughout the whole sales cycle.” Mukesh Gupta, e92plus CEO and co-founder, said: “As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending." Mukesh Gupta, e92plus CEO and co-founder, said:“As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending. We see huge opportunities in simplifying the management of those cybersecurity policies, and Tufin is a perfect fit. Their channel-first approach resonates with our partner community, and their approach to automation and agility helps our partners demonstrate tangible ROI and benefits while delivering their own technical services.” Tufin currently boasts the broadest integration across the security and networking ecosystems. The company’s latest release, TOS R22-1, includes expanded Microsoft® Azure native firewall integration, CI/CD integration for continuous compliance enforcement, as well as added support for Check Point® Inline Layers and Palo Alto Networks® Panorama™. About Tufin Tufin is the leader in network security policy management. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com. About e92plus For e92plus, it’s all about being channel-first. Since we started over 30 years ago, we’ve been dedicated to empowering our partners and helping them accelerate their business growth. We’re now the UK’s biggest dedicated cybersecurity VAD. For our reseller partners, our expertise in cybersecurity has helped them protect thousands of organisations across the UK, with our in-house teams supporting our channel community every step of the way. With a portfolio that includes the most exciting, innovative and disruptive technology in cybersecurity – from market leaders to start-ups, we’re committed to delivering outstanding value to our thousands of customers with a channel-first approach. We’re also helping our partners build their managed services practices, and embrace the cloud marketplace revolution through our dedicated e92msp and e92cloud divisions. Learn more at www.e92plus.com.

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MULTI CHANNEL MARKETING

Relevize Raises $6M Seed Round to Continue Expanding Channel Activation Platform

Relevize, Insight Partners | October 20, 2022

Relevize, the category leader in channel activation, announced today that it has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform's engagement and reporting capabilities. Relevize is currently hiring for roles in marketing, product, and engineering as it looks to expand the team. Relevize is the only platform that accelerates channel partner sales by giving software providers and their partners the ability to generate pipeline through digital acquisition channels. Started in 2020, Relevize automates the distribution of lead generation programs across digital platforms, including LinkedIn and Facebook, for channel partner programs. During the pandemic, channel marketing teams lost their most effective tactic to generate pipeline: in-person events. Leading software providers are also putting an increased emphasis on growing their channel sales as they look to shift revenue from direct to indirect. Consequently, channel marketing teams are left searching for new tactics to hit larger revenue goals. With Relevize, customers are able to pivot to partner-led digital distribution channels to efficiently generate pipeline. "The Relevize platform is producing some of the highest quality leads of any program we have in place to support partner pipeline acceleration," said Cindi Johnson, Senior Director, Global Partner Marketing at New Relic. "We see this platform as high potential and will continue using it as one of several key tactics to make a significant impact on our partners' business success." Through the platform, software providers and their partners engage, track, and attribute leads to increase the return on investment from co-op and MDF funds. In the last year, Relevize customers, which include New Relic, Chili Piper, and WatchGuard Technologies, Inc, have realized a 20x multiple on ad spend to pipeline generated and an increase of 550% in pipeline generated through the platform in the last year. "Channel-led GTM and digital-first marketing strategies are becoming need-to-have for enterprise companies to hit revenue targets. With this tactical shift, the transition of channel partners from strictly implementation partners to revenue generators is becoming critical, and we see Relevize as a catalyst for this transition," said Julian Marcu of Insight Partners. "Relevize is pioneering a new category in the channel-led GTM tech stack, and is generating significant ROI for its customers and their partners via time-savings, visibility, and net-new lead generation." As part of this round, Julian Marcu of Insight Partners will be joining the Relevize Board of Directors. "Channel marketing teams lack the tools to excel in their roles, and Relevize looks forward to continuing to bring world-class technology to help them achieve their revenue goals. We could not be more excited to work with Insight Partners on the next phase of Relevize's growth," said Michael Nardella, CEO & Co-founder of Relevize. "Channel marketing teams lack the tools to excel in their roles, and Relevize looks forward to continuing to bring world-class technology to help them achieve their revenue goals. We could not be more excited to work with Insight Partners on the next phase of Relevize's growth," said Michael Nardella, CEO & Co-founder of Relevize. "Insight Partners has been a catalyst for numerous pioneers in the sales and marketing software space, and we look forward to partnering with them as we continue to grow." About Relevize Relevize is the only partner activation platform built for sellers and partners to maximize their channel sales revenue. Most solutions focus on direct sales but now that companies are putting a stronger emphasis on scaling through their partner networks, they need better support. By automating partner campaigns, Relevize enables channel sales teams to efficiently scale and increase visibility into their partner generated pipeline. About Insight Partners Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2022, the firm has over $80B in regulatory assets under management. Insight Partners has invested in more than 700 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and Palo Alto. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with right-sized, right-time practical, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on Twitter @insightpartners.

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Spotlight

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

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