Column Five

Customer Experience, Martech

ZineOne | February 16, 2023

ZineOne, the in-session marketing platform that offers enterprises real-time behavioral intelligence and increased conversions for anonymous website visitors, has announced the availability of the ZineOne connector to Adobe Commerce in the Adobe Commerce Marketplace, bringing its in-session intelligence to Adobe's solutions and customers. Using in-session information, ZineOne determines the purchasing intent of each known and anonymous visitor to an e-commerce website. Brand...

Marketing Data

Grupo Elektra | February 01, 2022

Grupo Elektra's Supervisory Committee appointed Elena Alti Ortiz as the new Chrief Marketing Officer, aiming to continue strengthening the Company´s more valuable brands. Elena Alti will be responsible for reinforcing the value and positioning of Grupo Elektra's brands (Banco Azteca, Italika and Elektra), innovating and coordinating marketing strategies that efficiently communicate - through digital and traditional channels - the value proposition of these companies,...

Market Development Funds

Scality | February 18, 2022

Scality, the pioneer in file and object storage, announced that Melissa Lyons, a repeat CRN Women of the Channel honoree, has joined the team as senior director of channels for Americas. Lyons joins Scality to support the rapidly expanding U.S. channel and alliance partners business, which has grown 42% year over year. With a focus on the channel, Scality is doubling down on efforts in this area in 2022. Lyons comes to the company with extensive experience in the channel, includin...

Channel Partnerships

Medius | June 02, 2022

On June 1, Medius, a leading autonomous accounts payable (AP) solutions provider, announced its channel partnership with U.S-based ERP Consultancy Elire, Inc. Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders." Jeff Swan, Chief Revenue Officer at Medius...